Brand Tone

Reassuring and Trustworthy, Caring and Empathetic, Innovative and Modern, Helpful and Educational

Brand Values

• •Safety First
• •Innovation
• •Quality & Durability
• •Accessibility
• •Community and Trust

Best Practices

• •Lead with the "Parent-to-Parent" Story
• •Prioritize "Safety" in Your Messaging
• •Balance Emotion with Innovation
• •Maintain a Helpful, Educational Tone
• •Create a Consistent "Why"

Social Perception

R for Rabbit is perceived as a trusted Indian brand, a provider of quality and innovative products that are aspirational yet accessible. There is an acknowledgment of room for improvement in customer service.

Copy Examples

• •Instagram Post (for a new Stroller): Your adventures just got an upgrade. ✨ The new R for Rabbit City-Cruise Stroller is designed for modern parents and happy babies. With one-hand folding and all-terrain wheels, it makes every outing joyful and easy. Because your peace of mind is our first priority. #RforRabbit #ParentingMadeEasy #BabyStroller #SafeAndStylish
• •Facebook Ad (targeting new parents for Feather Diapers): Headline: The Softest Hug for Your Baby's Skin. Body: Sleepless nights over diaper rashes? Not anymore. R for Rabbit Feather Diapers are India's most breathable diapers, designed by parents who get it. 12-hour absorption means more comfort for baby and more sleep for you. Choose purity, choose comfort. #WhyMomWhy #FeatherDiapers #HappyBaby
• •Website Banner (for Car Seat Safety): Text: Safety on Every Journey. Our ECE R44/04 certified car seats are crash-tested and parent-approved to protect what matters most. Travel with confidence. Shop Car Seats.
• •Email Subject Line (for a promotional campaign): Subject: Make Parenting a Little Easier (and Save 20%!) Body Preview: Innovative baby gear, designed for your peace of mind.
• •Product Description (for Orapple Eco-Friendly Toys): Title: Orapple by R for Rabbit: Wooden Learning Blocks. Description: Spark curiosity the natural way. Made from sustainable, non-toxic wood and child-safe paints, our Montessori-inspired toys are designed for safe play and early learning. Give your child the best start, rooted in quality and care.