Brand Tone

Innovative, Professional & Technical, Sustainable & Eco-Conscious, Quality-Oriented, Educational/Informative

Brand Values

• •Sustainability
• •Innovation
• •Quality
• •Responsibility
• •Partnership/Collaboration

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (innovative, professional, sustainable, quality-oriented, informative) with clear examples of "do's and don'ts" for all written communication. This ensures everyone creating content understands and applies the voice consistently.
• •Prioritize Transparency in Sustainability Claims: When highlighting eco-friendly aspects, always be specific and factual (e.g., mention certifications like GRS, bluesign®, a percentage of recycled content, specific initiatives like carbon reduction). Avoid vague greenwashing terms. This builds credibility and aligns with the professional and informative tone.
• •Educate Through Content: Leverage the "informative" aspect of the brand tone by creating content that explains the technology behind the fabrics, the benefits of sustainable materials, and how to care for them. This positions REYUS as an expert and empowers consumers.
• •Maintain a Consistent Visual and Textual Language Across Platforms: Ensure that the professional, innovative, and clean aesthetic seen on Instagram and B2B materials translates to the Shopify store and any consumer-facing marketing. The language used should echo the established values of quality and sustainability.
• •Focus on "Benefit-Driven" Copy for Consumer Audiences: While maintaining a technical and informative undertone, translate fabric features into tangible benefits for the end-user. For example, instead of just saying "high-abrasion resistance," explain it as "fabrics that withstand your toughest adventures and last longer." This makes the technical aspects relatable while staying true to the quality and innovation values.

Social Perception

Industry Recognition as a significant and innovative player, B2B focus, Emerging D2C potential, Trust and Certification.

Copy Examples

• •Headline: Beyond Fabric. Towards a Greener Future. Body: At REYUS, we don't just create textiles; we weave innovation with responsibility. Discover our range of advanced, eco-conscious fabrics engineered for performance and designed for a better tomorrow. #SustainableStyle #FunctionalFabric #REYUSTextiles
• •Headline: Wear the Change: REYUS Regenerated Fabrics. Body: Introducing RE:YU's - Yours Regenerated Fabrics. Crafted from reclaimed materials, our ECONYL® and CYCLEPET® lines offer exceptional quality and a positive impact. Choose fabrics that feel good, perform brilliantly, and protect our planet. #EcoFashion #CircularEconomy #REYUS
• •Headline: Engineered for Your Adventures. Kind to Our Earth. Body: Whether you're scaling peaks or navigating the urban jungle, REYUS technical textiles provide unparalleled durability, comfort, and protection. Made with cutting-edge sustainable technology, so you can explore confidently and consciously. #PerformanceTextiles #SustainableInnovation #REYUSAdventure
• •Headline: The Science of Softness, The Strength of Sustainability. Body: Experience the REYUS difference. Our meticulously developed fabrics combine advanced technical properties with a commitment to eco-friendly practices. From yarn to finished product, quality and sustainability are in every thread. #TextileInnovation #QualityFabric #EcoConsciousREYUS
• •Headline: Don't Just Choose a Fabric. Choose a Future. Body: REYUS is pioneering the next generation of textiles. By investing in research and embracing circularity, we deliver materials that empower designers and consumers to make sustainable choices without compromising on performance. Join the movement. #FutureFabrics #REYUSSustainable #TechTextiles