Brand Tone

Empowering, Sincere, Principled, Graceful, Approachable

Brand Values

• •Modesty
• •Ethical Production
• •Dignity
• •Quality & Durability
• •Body Positivity & Confidence
• •Timeless Style
• •Faith
• •Sustainability

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of REY SWIMWEAR's tone (Empowering, Sincere, Principled, Graceful, Approachable) with examples of "do's and don'ts" for writers.
• •Founder's Voice as a North Star: Continuously draw inspiration from Jessica Rey's personal story, her "why," and her communication style. Her authentic voice is central to the brand.
• •Focus on "Her" (The Customer): Frame copy around the customer's feelings, aspirations, and needs. Emphasize how the swimwear helps her feel confident, respected, and beautiful.
• •Integrate Values Naturally: Weave in the core values (modesty, ethics, dignity, quality, body positivity) into product descriptions, social media, and storytelling, rather than just listing them. Show, don't just tell.
• •Consistent Storytelling Across Platforms: Ensure the narrative about ethical production, timeless style, and empowering women is consistent across the website, social media, email marketing, and any other customer touchpoints. Regularly review content for alignment.

Social Perception

Highly Respected, Empowering for Women, Aspirational & Principled, Solution-Oriented, Community-Focused

Copy Examples

• •Headline: Rediscover the Joy of Water. Feel Beautiful, Inside and Out. Body: At REY SWIMWEAR, we believe you shouldn't have to choose between feeling confident and staying true to yourself. Our ethically crafted swimwear is designed with timeless elegance and your comfort in mind, so you can make memories without a second thought.
• •Social Media Post: "Inspired by grace, made with integrity. ✨ Our latest collection is a celebration of timeless style and the dignity of every woman. Ethically made in the USA, because how your clothes are made matters as much as how they make you feel. #ReySwimwear #EthicalFashion #ModestIsHottest #MadeInUSA"
• •Product Description Snippet (for a swim dress): "Elegance meets ease in our [Product Name] Swim Dress. Offering graceful coverage and crafted from luxurious, sustainable Italian fabrics, it’s designed to move with you, from sun-drenched afternoons by the pool to cherished family beach days. Embrace your beauty, ethically."
• •Email Subject Line: More Than Just Swimwear, It's a Feeling. Email Body Snippet: We started REY SWIMWEAR because we believe every woman deserves to feel beautiful and respected. That's why each piece is thoughtfully designed for a flattering fit and made with love and ethical practices right here in California. Dive into a collection that honors you.
• •About Us Blurb: "Founded on the belief that modesty and style can go hand-in-hand, REY SWIMWEAR offers timeless, feminine swimwear that empowers you to feel confident and comfortable. Ethically sourced and lovingly made in the USA, we’re committed to upholding the dignity of those who wear our suits and those who make them."