Brand Tone

Aspirational & Empowering, Technical & Authoritative, Community-Centric

Brand Values

• •Performance & Innovation
• •Expression & Identity
• •Quality & Durability
• •Ambition

Best Practices

• •Lead with Performance, Follow with Style: Always begin by highlighting how the product enhances athletic performance (e.g., grip, durability, comfort). Then, follow up with how it allows for personal or team expression.
• •Use Empowering & Active Language: Employ strong verbs and an active voice. Words like "unleash," "dominate," "engineer," "elevate," and "fuel" align with the brand's warrior ethos.
• •Maintain a "For Athletes, By Athletes" Perspective: Frame the narrative around solving real problems for football players. Reference the collaboration with athletes in product development to build authenticity.
• •Integrate the "Warrior" Mindset Subtly: While moving away from overt Norse imagery, keep the core idea of a "warrior" mentality. Use words like "battle," "gridiron glory," "legacy," and "mentality" to evoke a competitive spirit.
• •Be Specific and Confident: Avoid vague claims. When describing products, use technical specifics like "moisture-wicking fabric," "high-impact polycarbonate," or "Flex Nylon blend" to build credibility and justify premium quality.

Social Perception

Specialist & High-Quality, Modern & Stylish, Trustworthy

Copy Examples

• •The game has new rules. Introducing the Reyrr ZERO gloves. Engineered with next-gen GripTech and a zero-distraction fit for ultimate control when it matters most. Your ambition is our mission. Gear up. Dominate the details. #ThisisFootball #ReyrrAthletics #FootballGear #GearUpStandOut
• •BUILT FOR PERFORMANCE. DESIGNED FOR EXPRESSION. We deliver the cutting-edge American football gear European athletes demand. From custom team uniforms to elite-level gloves, we fuel your victory. SHOP THE COLLECTION
• •Your Team. Your Identity. Our Gear. Stop choosing between performance and style. With the Reyrr By You custom uniform builder, you control every detail. Consult with our design experts and create the look that defines your team's legacy. Built to withstand the battle. Designed to make a statement. DESIGN YOUR UNIFORM
• •Crafted for the modern warrior, the Flex Pro uniform system is the result of months of collaboration with elite European athletes. Made from the same advanced Flex Nylon fabric used by NFL and NCAA teams, it offers a professional, tapered fit that moves with your body. It's not just a uniform; it's a statement of intent.
• •The Season Waits For No One. The work you do now defines your season. While others rest, you're preparing for victory. We are too. Our latest collection of performance gear is engineered to match your dedication. Get the edge you need to stand out from the first snap.