Brand Tone

Aspirational, Motivational, Energetic, Bold, Authentic, and Edgy, aligning with raw action sports culture.

Brand Values

• •Resilience
• •Adventure
• •Ambition
• •Performance
• •Style

Best Practices

• •Lead with the "Why," Not the "What": Start with the feeling or the value (resilience, adventure) before listing product features. Instead of "Our glasses are polarized," try "See the path through the glare. Our polarized lenses have you covered."
• •Use Action-Oriented Language: Employ strong verbs and an active voice. Words like chase, conquer, rise, live, explore, and dare should be staples in the brand’s vocabulary.
• •Tell Stories of Resilience: Feature ambassadors or users who have overcome obstacles. Create content series around the "Born to Rise" theme, showcasing real stories of falls and comebacks.
• •Embrace User-Generated Content (UGC): Actively encourage and feature photos and videos from customers. Refer to them as the "REYCON crew" or "Riders" to foster a sense of community and validate the brand's authentic, user-centric identity.
• •Integrate Slogans Everywhere: "Born to Rise" and "Fueled by Fun" are powerful assets. They should appear consistently across the website, in social media bios, on packaging, and as hashtags to create instant brand recognition.

Social Perception

REYCON is perceived as niche and community-focused, catering to a specific type of adventurer. It's an emerging, visually driven brand building its identity through dynamic content, currently with limited public awareness.

Copy Examples

• •The Ground is No Place for a Crown. Scratches fade. Scars tell stories. Your vision stays clear. #BornToRise
• •YOUR WEEKEND IS CALLING. Don't answer it from the couch. Get out and live a story worth telling. #ReyconVision
• •BUILT FOR THE BOLD. For those who see a barrier and think 'detour,' an obstacle and think 'launchpad.' Our Shifty series is as resilient as you are.
• •FUELED BY FUN. Because the best plans are the ones you make up as you go. See every opportunity, on every path. #LiveReycon
• •STYLE MEETS SURVIVAL. Polarized lenses for the glare. Durable frames for the grit. Steezy looks for the glory.