Brand Tone

Professional, Technical, and Reliable

Brand Values

• •Quality & Reliability
• •Technical Expertise
• •Solution-Oriented Partnership
• •Safety

Best Practices

• •Lead with a Benefit, Support with a Feature: Always start by addressing the customer's need (e.g., "Charge faster," "Boost efficiency"). Then, introduce the technical feature that delivers that benefit (e.g., "22kW power," "custom software"). This makes technical information more relevant.
• •Use an "Expert-to-Informed-User" Tone: Write as if an expert is speaking to a knowledgeable client. Avoid overly simplistic language, but also avoid dense jargon without explanation. Assume the reader is intelligent but looking for your specific expertise.
• •Emphasize "Reliability" and "Safety" as Keywords: Consistently integrate words like "reliable," "robust," "safe," "certified," and "expert-engineered" into your copy across all platforms to reinforce brand values.
• •Maintain a Clean and Professional Format: Use clear headings, bullet points for specifications, and concise paragraphs. The visual presentation of the text should reflect the brand's organized and precise nature.
• •Separate B2B and B2C Messaging Streams: While the core values are the same, the copy for industrial automation should be more formal and focused on ROI and partnership. The copy for EV chargers can be slightly more focused on convenience and user experience, while still highlighting technical reliability.

Social Perception

Niche and Function-Focused. The brand is perceived primarily by its direct customers and partners within two specific niches: the Industrial Sector (as a specialized technical service provider) and EV Owners (as a provider of functional hardware). Perception is shaped by product performance, ease of installation, and features, positioning it as a practical choice focused on reliability and technical competence.

Copy Examples

• •Headline: Stop Adapting to Your Control Panels. It's Time They Adapt to You. Body: At Rexed, we don't just build electrical panels; we engineer custom automation solutions that integrate seamlessly with your workflow. Boost efficiency and reduce downtime with systems designed for your specific industrial needs. Partner with an expert.
• •Headline: Powerful 22kW Charging at Your Fingertips. Body: The Rexed EV Charger delivers reliable, smart charging for your home or business. With robust safety features, RFID control, and a user-friendly mobile app, you're always in command. Power your journey with confidence.
• •Headline: Rexed | Expert Industrial Automation Description: Custom electrical panels and software solutions. We design, build, and implement for maximum operational efficiency. Request your consultation today.
• •Title: Rexed Smart EV Charger - 22kW, Type 2 Cable, WiFi & RFID Body: Charge faster and smarter. The Rexed EV station offers up to 22kW of power, fitting nearly any electric vehicle with its universal Type 2 cable. Control access with included RFID cards and manage charging schedules from our intuitive mobile app. Built with a durable aluminum casing, it’s designed for safety and reliability in all weather conditions.
• •Headline: Your Partner in Industrial Efficiency. Body: From initial design consultation to final implementation, Rexed provides end-to-end solutions in industrial automation. Our expertise in electrical engineering and software development ensures your operations become safer, smarter, and more productive.