Brand Tone

Specialist and Passionate

Brand Values

• •Authenticity
• •Curation
• •Quality & Trust

Best Practices

• •Prioritize "Authentic" and "Original": These words are your most powerful assets. Use them consistently in product titles, descriptions, and ads to reinforce your core value proposition and differentiate from reprint shops.
• •Speak the Collector's Language: Use specific terms like "promotional," "ex-shop," "graded," "double-sided," and "year of print" to build credibility and speak directly to a knowledgeable audience.
• •Tell the Story Behind the Poster: Don't just list specs. Frame each poster as an "artifact" or a "piece of history." Briefly mention the context of the album or single release to add nostalgic and cultural value.
• •Maintain a Passionate, Not Pushy, Tone: Your voice should be that of a fellow enthusiast sharing a great find. Avoid generic, hard-sell language ("Don't miss out!"). Instead, use confident and curated language like "New in The Archive" or "From our collection."
• •Be Transparent About Condition and Scarcity: Clearly state the poster's grade and any flaws. Highlight when an item is rare or one-of-a-kind. This transparency builds the trust necessary for selling high-value collectibles online.

Social Perception

Nascent and Neutral

Copy Examples

• •Headline: Own a Piece of 'OK Computer'. Body: This isn't just a poster. It's a snapshot from 1997. Our original, double-sided promotional poster for Radiohead's masterpiece was printed for record shops, not mass production. Authentic, graded, and preserved for the true collector. Add the official artifact to your collection. CTA: Shop The Vault.
• •Headline: More Than Paper. It's History. Body: We're RewindPressPlay, a name inspired by the tangible magic of music. Before algorithms, there were record shops. Before streams, there were promotional posters announcing an album that would define your year. We hunt down these authentic pieces of history—the original, rare, and iconic posters that hung in those stores. Each one is carefully inspected, graded, and preserved, because we're fans and collectors first. This isn't just a shop; it's an archive of the moments that shaped our soundtracks.
• •Subject: New in The Archive: Oasis, Suede, and The Pop Group. Body: This week's drop is straight from the heart of the UK scene. We've just added a collection of rare promotional posters, including a 2000 Oasis single poster and an original from Suede's 'A new morning' era. These are official, unused shop stock items for the discerning collector. See what's new before they're gone. CTA: Explore New Arrivals.
• •Image: A stylized shot of a vintage poster, perhaps next to a cassette tape. Caption: Remember the feeling? The weight of a new cassette, the thrill of seeing a poster in the record store window. That's the feeling we preserve. #RewindPressPlay #MusicMemorabilia #PosterCollector #90sMusic #IndieMusic
• •This is an authentic, ex-shop promotional poster for the release of [Artist Name]'s [Album/Single Name] in [Year]. Printed in the [Country of Origin] for use in record stores at the time, this piece is a rare artifact of a pivotal moment in music. We have graded its condition as [Grade], a testament to its preservation over the years.