Brand Tone

friendly, approachable, enthusiastic, and slightly quirky or playful

Brand Values

• •Sustainability & Mindful Shopping
• •Inclusivity & Body Positivity
• •Affordability & Value
• •Community
• •Quality of Pre-loved Items
• •Personal Connection & Passion

Best Practices

• •Develop a "Voice Guide": Document the key characteristics of your brand voice (e.g., "Playful but not silly," "Enthusiastic but not overwhelming," "Knowledgeable but not condescending"). Include "words we love" (e.g., "gem," "treasure," "fabulous," "quirky") and "words we avoid."
• •Use Storytelling: Weave in the brand's origin story and the "journey" of the clothes. Emphasize the personal touch of a sister-run business. This resonates with the friendly and personal tone.
• •Inject Personality with Colloquialisms & Light Humour: Continue using relatable and fun phrases like those identified in the brand tone analysis (e.g., "itching for a grand re entrance," "No Stinky Business Here!"). Ensure it aligns with the overall message and doesn't overshadow clarity.
• •Focus on "You" (the Customer): Address the customer directly and make them feel part of the "quirky community." Highlight benefits that resonate with their values (e.g., saving money, sustainable choices, finding unique pieces, size inclusivity).
• •Be Consistent Across All Touchpoints: Ensure the same friendly, enthusiastic, and slightly quirky tone is used on the website, in product descriptions, email communications, any future social media, and customer service interactions. Regular internal review of new copy against the voice guide can help maintain this.

Social Perception

Rewearit Room is a fun, trustworthy, and eco-conscious place to buy and sell quality second-hand clothing, particularly for women who appreciate style, sustainability, and a more inclusive shopping experience. They want to be seen as more than just a store, but a community.

Copy Examples

• •Homepage Banner: "Your closet called, it wants a refresh! 😉 Dive into a treasure trove of pre-loved gems at Rewearit Room – where sustainable style meets 'OMG, where did you get that?!'"
• •Product Description (e.g., for a vintage dress): "This ain't your grandma's mothball-scented frock (unless your grandma was a total style icon!). This vintage beauty has stories to tell and new memories to make. Ready to write the next chapter? Fabulous curves encouraged!"
• •Consignment Service Promotion: "Got gorgeous clothes gathering dust? Let's give them a glow-up! Consign with Rewearit Room – it’s like a spa day for your wardrobe, and your wallet gets a treat too. Easy peasy, lemon squeezy!"
• •About Us Snippet for Social Media (if established): "We're Lisa and Jane, two sisters from Newie who believe fashion should be fun, fabulous, and friendly to the planet (and your purse!). Join our quirky crew of sustainable style seekers!"
• •Email Subject Line for New Arrivals: "Psst... Freshly picked fashion finds just landed! 🤫 (Don't worry, they're pre-loved & looking for love!)"