Brand Tone

Knowledgeable & Authoritative, Appreciative & Supportive, Quality-Focused & Confident, Refined & Understated, Professional yet Accessible

Brand Values

• •Craftsmanship & Quality
• •Durability & Reliability
• •Thoughtful Design
• •Artist Empowerment
• •Customer Appreciation
• •Integrity & Substance

Best Practices

• •Develop a Brand Voice Chart: Internally document key characteristics of your tone (e.g., "Confident, not Arrogant," "Knowledgeable, not Patronizing," "Supportive, not Sycophantic"). Provide examples of "do" and "don't" phrasing.
• •Prioritize "Artist-Centric" Language: Frame benefits around how the tools help the artist achieve their goals, improve their work, or enjoy the process more. Focus on "you" (the artist) and your journey.
• •Emphasize Quality and Durability Naturally: Weave in references to high-quality materials, craftsmanship, and longevity without being repetitive or overly boastful. Let the details (e.g., "heat-treated stainless steel," "sustainably sourced hardwood") support the claim.
• •Maintain Professionalism with a Touch of Passion: The language should always be polished and professional, but allow the genuine passion for the craft of pottery and tool-making to shine through. Avoid overly casual slang or jargon that might not resonate with all artists.
• •Align Copy Across All Channels: Ensure the tone used on the website, in emails (especially for the rewards program), social media captions, and any ad copy is consistent. The rewards program messaging should feel like an extension of the main brand's appreciative and quality-focused voice.

Social Perception

Positive & Respected, Investment-Worthy, Trusted by Artists, Supportive of the Craft

Copy Examples

• •Experience the Enduring Edge. Stoic Clay Tools: Crafted for precision, built to last. Sculpt your vision with tools that match your dedication.
• •Incredible work by @[ArtistTag] using our Signature Rib Set! We're constantly inspired by what you create. Share your Stoic Clay Tools in action with #StoicCreations. #PotteryTools #ClayArt #ArtistCommunity
• •Loyalty Rewarded. As a valued member of the Stoic Clay family, enjoy exclusive access to [Specific Reward, e.g., 'early bird discounts on new arrivals'] this month. It's our way of saying thank you for your continued passion and trust.
• •More than just a tool, it's a partner in your craft. Our [Tool Name] is forged from [Material], offering balanced weight and resolute performance, ensuring every touch is intentional. Invest in your art.
• •Tired of tools that warp or wear? Embrace the Stoic Standard. Our tools are meticulously engineered for resilience and unwavering performance, empowering you to focus on your art, not on tool failure.