Brand Tone

Enthusiastic, Passionate, Friendly, Welcoming, Supportive, Encouraging, Knowledgeable, Authoritative, Community-Oriented, Modern & Fresh

Brand Values

• •Creativity & Inspiration
• •Quality
• •Community
• •Learning & Growth
• •Customer Service Excellence
• •Passion for Craft

Best Practices

• •Always Lead with Enthusiasm: Infuse your copy with genuine excitement for your products, services, and the craft itself. Use positive language and exclamation points where appropriate (but don't overdo it).
• •Focus on "You" (the Customer): Frame your messages around the customer's needs, aspirations, and creative journey. Ask questions to engage them and make them feel involved.
• •Emphasize Community and Connection: Regularly highlight customer projects, mention classes and social events, and use inclusive language like "we," "us," and "our community."
• •Be Helpful and Informative, Not Just Salesy: While the goal is to sell, provide value beyond the transaction. Share tips, inspiration, and demonstrate your expertise in a supportive way. Explain how products solve a problem or enhance creativity.
• •Keep it Visually Cohesive & Upbeat: Ensure that the language used in your copy matches the vibrant, modern, and welcoming aesthetic of your visual branding (website, social media images). Use clear, concise language that is easy to understand, avoiding overly technical jargon unless explaining a specific feature.

Social Perception

Positive & Well-Regarded, Helpful & Knowledgeable Resource, Community Hub, High-Quality Provider, Friendly & Approachable

Copy Examples

• •Instagram Post (New Fabric Arrival): "🌈 Fresh fabric alert! ✨ Get ready to swoon over these vibrant new prints that just landed at P&P. Imagine the quilts, dresses, and bags you could create! Pop in this week or shop online – your next masterpiece is waiting. What will YOU make? Share your ideas below! #PintuckAndPurl #NewFabric #SewingInspiration #ModernFabric #CraftCommunity"
• •Facebook Event Promotion (Beginner Sewing Class): "Ever wanted to learn to sew? Now's your chance! 🎉 Join our 'Sewing 101: Absolute Beginners' class and let our friendly instructors guide you every stitch of the way. We provide the machines, the know-how, and all the encouragement you need. Sign up today and unlock a world of creativity! (Link in bio) #SewingClass #LearnToSew #PintuckAndPurl #ExeterNH #Crafting"
• •Email Newsletter Snippet (Highlighting Rewards Program): "Sew much to love, and so many ways to get rewarded! ❤️ Did you know our P&P Rewards program thanks YOU for every purchase, share, and review? Earn points and redeem them for delightful discounts on your favorite fabrics and notions. It’s our little way of saying thank you for being part of our amazing creative community! Learn more and sign up: [Link to rewards.pintuckandpurl.com]"
• •Website Homepage Banner: "Your Creative Journey Starts Here. Explore stunning fabrics, expert BERNINA machines, and inspiring classes at Pintuck & Purl. Let's make something beautiful together!"
• •Pinterest Pin Description (for a quilt pattern): "Dreaming of your next quilt? This stunning [Pattern Name] pattern paired with our curated [Fabric Collection Name] bundle is a match made in heaven! Get inspired, grab your supplies, and let the piecing begin! We love seeing your progress – tag us @pintuckandpurl! #QuiltInspo #PintuckAndPurl #SewingPatterns #ModernQuilting #FabricLove"