Brand Tone

Authentic & Local, Energetic & Youthful, Community-Oriented & Inclusive, Confident & Bold, Approachable & Friendly, Current & Trendy

Brand Values

• •Community Focus
• •Customer Experience
• •Quality & Authenticity
• •Local Pride
• •Positive Team Culture
• •Passion for Streetwear

Best Practices

• •Embrace Local Language (Authentically): Incorporate local slang or references that resonate with the South Auckland community where appropriate, especially on platforms like TikTok and Instagram. Keep it genuine and avoid forcing it. (e.g., "Rewa," "fam," "fresh," "mean deals").
• •Prioritize Community & Connection: Frame messaging in a way that fosters a sense of belonging. Use inclusive language ("crew," "fam," "your street"). Highlight local events, collaborations, or customer stories when possible.
• •Keep it Energetic & Confident: Use active voice and strong verbs. Let the passion for streetwear and the "big energy" of the brand shine through, especially in promotional material.
• •Be Approachable & Real: Even when being confident, maintain a friendly and down-to-earth tone. Avoid overly corporate or distant language. Customer interactions should feel like talking to a knowledgeable friend.
• •Show, Don't Just Tell (Visually & Verbally): Pair copy with strong visuals that reflect the streetwear culture and local vibe. Let the product and the people wearing it tell part of the story. Ensure copy complements the visuals by highlighting key features or the feeling the apparel evokes.

Social Perception

Locally Loved, Go-To for Streetwear Staples, Friendly & Welcoming, Authentic & Relatable, Good Value, Emerging Online Presence

Copy Examples

• •Instagram Post (New Product - Pro Club Tees): "Rep your roots. 🔥 Fresh drop of Pro Club Heavyweight Tees now in store & online. Built tough, styled for the streets of Rewa and beyond. Don't sleep on these. #RewahardApparel #ProClub #SouthAucklandStreetwear #Manurewa #StreetEssentials"
• •TikTok Video Caption (Staff Showcasing Outfits): "The Rewahard crew stayin' fresh! 🤘 What fit you rockin' this weekend? Tag us in your Rewahard gear! #Rewahard #OOTD #StreetStyleNZ #ManurewaVibes #SupportLocal"
• •Website Banner (General): "Rewahard: Your Street. Your Style. Official gear from the brands you trust, right here in South Auckland. Shop online or visit us in Southmall, Manurewa."
• •Facebook Ad (Targeting Local Youth): "Level up your look, Manurewa! 🚀 Rewahard's got the freshest drops from Dickies, Adidas, and all your fave streetwear brands. Plus, exclusive Rewahard gear you won't find anywhere else. Come through Southmall or hit rewahard.com. Afterpay available! #Rewahard #StreetwearFashion #SouthmallManurewa #LocalStyle"
• •Email Newsletter Subject (Sale/Promotion): "🔥 REWAHARD HEAT: Exclusive Deals Inside Just For Our Crew! 🔥 Body Snippet: "Yo fam, don't miss out! We're hooking you up with some mean deals on top streetwear. Limited time only – rep your style for less. Shop now!"