Brand Tone

Passionate, Enthusiastic, Community-Oriented, Inclusive, Inspiring, Creative, Approachable, Helpful, Proudly Peruvian

Brand Values

• •Passion for Textile Arts
• •Creativity & Self-Expression
• •Community & Connection
• •Quality & Variety
• •Accessibility
• •Appreciation of Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Revuelta's tone (passionate, inspiring, community-focused, approachable, proud) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Use 'We' and Inclusive Language: Emphasize the 'collective' and community aspect by using terms like 'we,' 'us,' 'our community,' and directly addressing the audience ('your,' 'you').
• •Focus on Inspiration and Empowerment: Frame product descriptions and social media posts around what customers can *create* and *achieve* with the supplies, rather than just listing features. Use evocative and sensory language.
• •Incorporate Storytelling: Share stories of customers, 'Artistas de la Revuelta,' the origin of certain fibers, or the cultural significance of textile arts. This builds emotional connection and reinforces values.
• •Maintain Authenticity and Passion: Let genuine enthusiasm for textile arts shine through in all communications. Avoid overly corporate or generic language. If it sounds like a real person who loves crafting wrote it, you're on the right track.

Social Perception

Positive, supportive resource for the textile art community in Peru. The main challenge seems to be broader brand awareness outside their specific niche.

Copy Examples

• •Headline: Unleash Your Inner Artist: The Revuelta Starts with a Single Thread. Body: Dive into a world of vibrant colors and luxurious textures. At Revuelta, we're more than just a store – we're a community of passionate creators. Find everything you need to bring your knitting, crochet, and embroidery dreams to life. What will you create today? #RevueltaTextil #ArteTextilPeru
• •Headline: From Our Hands to Yours: Quality Supplies for Your Masterpieces. Body: We believe every stitch counts. That's why Revuelta offers a curated collection of the finest yarns, tools, and patterns. Feel the inspiration and let your creativity flow. Join the Revuelta and share your textile journey! #HechoAManoConAmor #ComunidadRevuelta
• •Headline: Got a Project in Mind? We've Got the Perfect Thread! Body: Whether you're a seasoned pro or just starting your textile adventure, Revuelta is your creative partner. Explore our incredible range of fibers and find exactly what you need to make something beautiful. Let the Revuelta begin! #TejiendoSueños #BordadoCreativo
• •Headline: Join the Revuelta! Connect, Create, Inspire. Body: Discover a vibrant community passionate about textile arts! Revuelta is your hub for inspiration, quality supplies, and fellow creators. Check out our blog for artist features, tips, and new arrivals. Let's weave something amazing together! #ArtistasDeLaRevuelta #PasionPorElTejido
• •Headline: Your Next Textile Obsession Starts Here. Body: Warning: may cause extreme creativity and a desire to cast on immediately! Revuelta brings you the most delightful tools and materials for knitting, crochet, and embroidery. What are you waiting for? Spark your next project with us! #RevueltaCreativa #AmoTejer