Brand Tone

Sophisticated & Stylish, Conscious & Responsible, Curated & Discerning, Community-Oriented & Welcoming, Aspirational yet Accessible.

Brand Values

• •Quality: Ensuring all items are top-condition and desirable.
• •Sustainability: Promoting an ecologically friendly approach to fashion by giving items a second life.
• •Style & Individuality: Offering unique designer and vintage pieces that allow customers to express their personal style.
• •Community: Supporting local artists and providing a trusted platform for consignors and shoppers within Raleigh.
• •Value: Providing access to high-end fashion at a fraction of original retail prices.

Best Practices

• •Emphasize Quality & Curation: Always use language that reflects the high standards of the items (e.g., "meticulously selected," "top-condition," "sought-after," "authentic designer").
• •Integrate Sustainability Naturally: Weave in the eco-conscious message without being preachy. Focus on the positive aspects like "giving pieces a second life," "mindful shopping," or "style that doesn't cost the Earth."
• •Speak to Aspiration and Accessibility: Highlight the desirability of designer brands while reminding customers of the value found in consignment (e.g., "luxury for less," "smart style").
• •Maintain a Sophisticated yet Welcoming Voice: Use elegant and descriptive language, but ensure the tone remains approachable and inviting, avoiding overly exclusive or intimidating phrasing.
• •Showcase Uniqueness & Discovery: Focus on the thrill of finding one-of-a-kind vintage or designer items that allow for personal expression (e.g., "find your treasure," "unique statement pieces," "curated collection").

Social Perception

A Trusted Source for Designer Consignment, Fashion-Forward and Trendy, A Champion of Sustainable Fashion, An Established Local Business, Upscale but Approachable.

Copy Examples

• •Instagram Post (Image: A stunning designer handbag): Timeless elegance, sustainably sourced. Discover iconic pieces like this [Designer Name] classic and redefine your style, consciously. #RevolverRaleigh #DesignerConsignment #SustainableLuxury #RaleighStyle
• •Facebook Ad (Targeting local fashion enthusiasts): Why chase trends when you can own a piece of fashion history? Revolver Boutique offers curated designer and vintage finds that tell a story. Visit us on Hillsborough St. and unearth your next treasure. #VintageRaleigh #ShopLocalRaleigh #ConsciousFashion
• •Website Homepage Snippet: At Revolver Boutique, we believe in the enduring power of quality and style. Explore our meticulously selected collection of designer resale and vintage apparel, and join us in making fashion more sustainable, one beautiful piece at a time.
• •Email Newsletter Subject Line: New Arrivals: Pre-Loved Prada, Vintage Dior & Your Next Statement Piece Awaits! Body Snippet: This week at Revolver, discover exceptional finds from your favorite designers. Each piece is hand-picked for its quality and style, offering you a smarter, more sustainable way to indulge in luxury. [Link to New Arrivals]
• •In-Store Signage (Near a rack of locally made jewelry): Adorn Yourself Uniquely. Featuring handcrafted jewelry by talented Raleigh artists. Support local creativity and find a piece as original as you are. #RevolverLovesLocal #RaleighArtists