Brand Tone

professional, innovative, and customer-centric

Brand Values

• •Innovation and Quality
• •Customer Success and Support
• •Effective Communication
• •Ease of Use
• •Integrity and Transparency

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of just saying "we sell lightboards," start with the core problem: virtual presentations often lack human connection. Frame the copy around the solution—"Create a more personal connection," "Face your audience," "Draw clearer connections."
• •Use the Voice of the Customer: Integrate testimonials and customer success stories directly into marketing copy. Phrases like "stupid cool" or "game-changer," when attributed to customers, add authenticity and social proof. Use direct quotes and build case studies around the transformative impact users experience.
• •Emphasize "Easy" and "Simple": A key value proposition is simplifying complex video production. Consistently use words like "easy," "simple," "seamless," and "turnkey" to describe the user experience. Reference the "One-Button Studio" concept to reinforce this.
• •Balance Innovation with Professionalism: The product is cutting-edge, but the target audience is professional. Use innovative and exciting language ("revolutionize," "transform") but ground it in tangible benefits for education and corporate training (e.g., "enhance learning," "maintain effectiveness").
• •Highlight Quality and Support as Differentiators: In a market with DIY options and competitors, lean into what makes Revolution premium. Mention the in-house manufacturing, superior components like polished glass, and, most importantly, the highly-praised, proactive customer support that acts as a partnership. This justifies the investment.

Social Perception

Revolution Lightboards is perceived as a high-end, reliable, and trustworthy leader in the lightboard market.

Copy Examples

• •Don't Turn Your Back on Your Audience. Face them, connect with them, and revolutionize your virtual training. Discover the tool that educators at MIT and trainers at Google trust.
• •From a professor's breakthrough idea to your classroom. We engineered the friction out of video production so you can focus on what you do best: inspiring students. Our One-Button Studio makes creating engaging lectures as simple as... well, pressing a button. #EdTech #HigherEd #InnovationInEducation
• •Tired of talking to a PowerPoint? Your audience is too.
• •Draw Clearer Connections. With Revolution Lightboards, you're not just presenting content; you're building relationships. See your students' understanding light up.
• •Engineered in Iowa, celebrated in classrooms and boardrooms worldwide. We obsess over every detail—from polishing the glass to perfecting the lighting—so every presentation is brilliant. Our support team is your partner in creating amazing content, every step of the way.