Brand Tone

passionate, community-focused, and expert

Brand Values

• •Community
• •Passion for Cycling
• •Expertise and Quality
• •Inclusivity & Service
• •Fun
• •Innovation

Best Practices

• •Emphasize Community: Consistently use inclusive language ("we," "us," "our community"). Highlight local trails, events, and rider stories.
• •Show, Don't Just Tell, Passion: Let genuine enthusiasm for cycling shine through. Use vibrant, energetic language when describing bikes and riding experiences. Share staff riding adventures.
• •Be Approachable and Friendly: Maintain a conversational and welcoming style. Use phrases like "good banter," "drop by," and directly address the customer's needs and questions. Avoid overly technical jargon where possible, or explain it clearly.
• •Highlight Expertise Authentically: Share knowledge and experience without being condescending. Reference the team's years of experience, involvement in trail building, and certifications. Offer practical advice and tips.
• •Focus on the "Fun" Factor: Remind the audience that cycling is about enjoyment and adventure. Incorporate the "serious about fun" ethos into messaging, whether it's about a challenging MTB trail or a leisurely e-bike ride.

Social Perception

excellent service, friendly and helpful staff, knowledgeable mechanics, and high-quality gear

Copy Examples

• •Headline: Your Hawke's Bay Trail Adventure Starts Here. Body: At Revolution Bikes, we're more than just a bike shop; we're your partners in passion. From Te Mata Peak to the Hawke's Bay Cycle Trails, our expert team and premium E-bikes and MTBs are ready to help you conquer any terrain. Come join our community of riders – good banter guaranteed!
• •Headline: Serious Fun. Serious Bikes. Body: Since 1996, Revolution Bikes has been fueling Hawke's Bay's cycling passion. We live and breathe bikes, offering expert advice, top-notch service, and a range of premium mountain bikes and e-bikes for every rider. Ready to elevate your ride?
• •Headline: E-Bike Curious? We Speak Your Language. Body: Considering an e-bike? Our friendly experts at Revolution Bikes are here to guide you. We were among the first to embrace e-bike technology in NZ and host free in-store info seminars to get your questions answered. Discover how an e-bike can revolutionize your ride!
• •Headline: Built by Riders, For Riders. Body: Our team at Revolution Bikes aren't just staff; they're passionate mountain bikers, trail builders, and your local cycling experts. We meticulously hand-pick every bike and even craft our own trail tools, ensuring you get the best gear and advice for your adventures.
• •Headline: Join the Revolution: More Than a Shop, It's a Community. Body: Looking for top-tier bikes, expert servicing, and a crew that shares your love for two wheels? Revolution Bikes in Havelock North is your hub. We're deeply rooted in the local cycling scene, from trail building to events. Ride with us!