Brand Tone

The brand's tone is a blend of technical expertise, passionate enthusiasm, and premium quality. Communication is direct, confident, and rooted in proven performance. The language is precise, referencing specific parts and engineering processes, while also being community-oriented and enthusiastic on social media. The name "Revolting" adds an undercurrent of being disruptive and challenging the status quo.

Brand Values

• •Performance-Driven
• •Quality and Expertise
• •Innovation and Engineering
• •Authenticity and Community

Best Practices

• •Lead with Performance, Justify with Engineering: Always start with the benefit to the driver (e.g., faster lap times, better handling), then explain the technical details and quality components that make it possible.
• •Embrace the "Revolting" Edge: Use strong, confident, and slightly provocative language. Words like "unapologetic," "dominant," "disruptive," and "relentless" align with the brand name and its mission to challenge norms.
• •Show, Don't Just Tell: Utilize high-quality images and videos of cars on the track and product close-ups. Let the visual evidence of performance and quality support the written copy.
• •Maintain a Premium Voice: The tone should always reflect the high quality of the products and expertise. Avoid overly casual slang or hype that isn't backed by tangible results. The brand is for serious enthusiasts who appreciate true engineering.
• •Build Community and Authenticity: Feature customer cars and stories. Speak from the perspective of passionate car enthusiasts who use and believe in their own products. This reinforces the brand's origin and values.

Social Perception

Revolting Performance is perceived as highly positive among its niche target audience. They are seen as experts in tuning, particularly for Tesla and GM vehicles, capable of achieving results others haven't. The brand is viewed as a serious, engineering-focused shop that delivers on promises of enhanced performance and is considered a premium service provider. Their presence at track events and detailed explanations of their development process build trust and credibility.

Copy Examples

• •Status quo is boring. We’re in the business of revolting against it. Introducing our new carbon fiber front splitter for the A90 Supra. Engineered in-house for audacious downforce and an unapologetic aesthetic. Don't just upgrade. Revolt.
• •They said electric has no soul. We decided to prove them wrong. Our 'Matilda' Spec Track Package for the Model 3 is the result of relentless on-track testing. Superior handling, fade-free braking, and repeatable performance. Ready to make your EV a track weapon?
• •Stock is a compromise. Your performance shouldn't be. At Revolting Performance, we don't just sell parts; we engineer dominance. From the street to the track, our proven packages for Tesla and GM vehicles are designed for one thing: to win.
• •Check out this incredible build from our client, [Customer Name]! We equipped their C8 Corvette with our signature handling package and the results speak for themselves. This is what a revolt against average looks like. Welcome to the family.
• •Revolting Performance was born from a simple idea: good enough is never the answer. As a division of JDP Motorsports, we bring over a decade of race-proven expertise to create performance packages that deliver an unparalleled driving experience. We test, we tune, we perfect.