Brand Tone

Aspirational, professional, and community-centric, blending exclusivity and high standards with an encouraging and supportive community feel. On platforms like TikTok, it also adopts a more playful and relatable tone.

Brand Values

• •Excellence and Quality
• •Education and Professional Growth
• •Community over Competition
• •Innovation and Leadership
• •Integrity and Transparency

Best Practices

• •Use Elevated, Professional Language: Avoid overly casual slang or generic marketing phrases. Use specific, technical terms where appropriate to demonstrate expertise and speak directly to a professional audience.
• •Focus on Empowerment, Not Just Sales: Frame product benefits around the artist's growth and success. Instead of saying "Our lashes are good," say "Lashes engineered to perfect your fanning technique and reduce application time."
• •Champion the Community: Regularly feature and tag artists who use your products. Use phrases like "Join the collective," "Our Revo Family," and "Community over Competition" to reinforce your brand value of building a supportive network.
• •Maintain Tone Consistency Across Platforms: While the format may change (e.g., a short, witty TikTok vs. a detailed blog post), the core brand voice should remain. The TikTok can be funny, but it should still feel like it's from a high-end, professional brand that understands its audience's in-jokes and lifestyle.
• •Balance Exclusivity with Inclusivity: While promoting elite programs like the "Revo Society," ensure that the overall messaging remains welcoming to all dedicated artists. Offer valuable educational content freely through blogs and social media to show that you are invested in the growth of the entire industry, not just top earners.

Social Perception

Perceived as a prestigious, high-quality, and reliable brand among lash professionals, known for its superior products, strong community engagement, and valuable educational resources. Customers consistently praise product performance and the brand's supportive presence.

Copy Examples

• •Artistry in every fan. ✨ We're in awe of the flawless volume set created by @[ArtistHandle] using our Mulberry Silk Collection. The deep black finish and effortless fanning of our 0.06 trays are engineered for this level of perfection. Elevate your craft with tools designed for the master artist. #Revolashion #LashArtistry #VolumeLashes #LashSupplies
• •Stop searching. Your new go-to adhesive is here. Introducing Omnia Clear Adhesive. With lightning-fast drying time and versatile performance across a wide range of environments, Omnia provides the superior hold and flawless retention your clients deserve. Reduce application time without compromising your standards. For professional use only. Call to Action: Shop the Revolution.
• •Inside: Pro Tips for Flawless Wet Sets + A Surprise for You
• •Join the Elite. Shape the Industry. The Revo Society is more than a membership—it's a collective of the industry's most dedicated artists. Gain exclusive access to top-tier discounts, new products, and a community committed to excellence. Call to Action: Apply to Join
• •Precision-Engineered for the Perfect Fan. Meet the Nikita Tweezer. Crafted with our signature OmniGrip technology, every millimeter is designed for unparalleled control and a flawless grip. Effortlessly create and place wide, fluffy mega-volume fans without strain. When your artistry demands perfection, your tools should deliver it.