Brand Tone

Empathetic, Supportive, Informative, Educational, Positive, Empowering, Relatable, Approachable, Trustworthy, Transparent

Brand Values

• •Comfort & Well-being
• •Sustainability & Eco-Friendliness
• •Inclusivity & Body Positivity
• •Quality & Reliability
• •Empowerment
• •Canadian Identity

Best Practices

• •Prioritize "You" over "We": Focus the language on the customer's experience, benefits, and feelings. (e.g., "You'll feel secure..." instead of "We designed our underwear to be secure...").
• •Embrace Empathy and Understanding: Acknowledge the challenges customers face (periods, leaks) and position the product as a supportive solution. Use words that convey care and reassurance.
• •Be Clear and Transparent: When discussing product features, materials (like PFAS-free), and benefits, use straightforward language. Avoid jargon where possible, or explain it simply.
• •Maintain a Positive and Empowering Stance: Even when addressing potentially negative topics (like leaks or discomfort), frame the message around solutions, confidence, and freedom.
• •Adapt to the Platform, Not the Core Values: While the tone might be more informal on TikTok than on a product page, the underlying values of care, sustainability, and empowerment should always shine through. Ensure consistency in messaging about what the brand stands for.

Social Perception

Positive, Ethical Choice, Community-Oriented, Trustworthy Newcomer/Alternative, Appreciation for Design Features

Copy Examples

• •Headline (Empathetic & Empowering): Your Period, Your Comfort, Zero Worries. Experience the Revol Love difference.
• •Social Media Post (Relatable & Informative): Bloat, cramps, and... leaks? Not on our watch! Our super-absorbent, PFAS-free undies have you covered (literally!) from front to back. #PeriodCare #RevolLove #LeakProofLiving
• •Product Description Snippet (Trustworthy & Comfort-focused): Crafted with your well-being in mind, our [Product Name] undies feature breathable bamboo fleece and a secure, high-rise fit. Independently tested to be PFAS-free, because you deserve peace of mind, period.
• •Email Subject Line (Supportive & Positive): Feel Confident, All Cycle Long with Revol Cares.
• •Ad Copy (Sustainability & Empowerment): Make the switch to sustainable period care without compromising on protection. Join the Revol Love movement and embrace a comfier, greener cycle. #SustainablePeriods #MadeInCanada #RevolUndies