Brand Tone

Innovative, scientific, and reassuring.

Brand Values

• •Innovation
• •Efficacy & Scientific Validation
• •Simplicity & Convenience
• •Health & Prevention
• •Natural & Eco-Conscious

Best Practices

• •Lead with the Problem, Solve with Innovation: Always start by acknowledging a common pain point (flossing is hard, gums are bleeding, bad breath). Then, immediately introduce Revodent as the new, smart, and effective solution. This reinforces the innovative and problem-solving values.
• •Balance "Revolution" with "Reassurance": While using exciting words like "revolution" and "game-changer" is great for grabbing attention, always pair them with trust signals. Phrases like "university-tested," "dentist-recommended," and "gentle on gums" reassure the customer that the innovation is safe and reliable.
• •Translate Features into Benefits: Don't just say "special cleaning paste." Say "A paste with natural micro-fibers that gently polishes away plaque for healthier gums." Don't just say "ergonomic tray." Say "A custom-fit tray that makes a full-mouth clean effortless and hands-free."
• •Leverage Social Proof Everywhere: Consistently feature customer testimonials, star ratings, and media logos ("Bekannt aus" / "As seen on") across all marketing materials. This validates the brand's claims and builds a community of trust, reinforcing the positive social perception.
• •Maintain Visual and Verbal Consistency: Use the established color palette (red, white, blue), clean fonts, and high-quality imagery across all platforms. The language should always be confident, clear, and focused on health and efficacy, whether in a short tweet or a detailed blog post. This creates a strong, recognizable, and trustworthy brand identity.

Social Perception

Overwhelmingly positive. Perceived as a "Game-Changer," highly effective in preventing gum issues, and trustworthy due to scientific validation and expert endorsements.

Copy Examples

• •Ditch the floss. Not the clean. Tired of the daily battle with dental floss? You're not alone. Toothbrushes only reach 51% of your teeth, but the other half doesn't have to be a chore. The Revodent system cleans 100% of your interdental spaces in just 3 minutes. No more bleeding gums, no more hassle. Just a revolutionary clean, backed by science. Tap to discover the future of oral hygiene. #Revodent #FlossHate #OralHealth #GameChanger #Innovation
• •Seeing pink in the sink should be a choice, not a daily occurrence. Gum bleeding is a sign, not a sentence. It's your body telling you that harmful bacteria are hiding where your toothbrush can't reach. Our university-tested system is designed to gently flush out over 90% of those bacteria, promoting healthy gums and preventing future issues. Take control of your oral health. Try Revodent risk-free.
• •The 3-Minute Revolution for the Other 50% of Your Teeth. University-tested to remove over 90% of hidden bacteria for a complete clean and healthy gums. Shop the Starter Set
• •That "just-left-the-hygienist" feeling. Every single day. Hi [Name], what if we told you that the key to preventing cavities and gum disease wasn't more brushing, but smarter cleaning? Discover how the Revodent system, developed with dentists, is changing the game...
• •Stop Gum Bleeding | Revodent Official Site. Gentle, effective interdental cleaning. University-tested. Dentist-recommended. Get your risk-free starter set today!