Brand Tone

Luxurious & Elegant, Comfort-Oriented, Trustworthy & Authoritative, Aspirational & Welcoming

Brand Values

• •Uncompromising Quality
• •Ultimate Comfort
• •Exceptional Service
• •Heritage and Expertise
• •Customization
• •Authenticity

Best Practices

• •Consistently use sophisticated and evocative language that speaks to quality, comfort, and exclusivity (e.g., "sumptuous," "meticulously," "sanctuary," "unwind," "bespoke," "signature").
• •Appeal to the senses by describing the feel of the fabrics (soft, crisp, plush), the look (elegant sheen, rich colors), and the resulting feeling (peaceful, rejuvenated, pampered).
• •Subtly and consistently weave in the brand’s connection to luxury hotels. This is a powerful differentiator and quality cue.
• •Focus on what the customer gains: not just sheets, but a better night's sleep; not just towels, but a spa-like experience. Emphasize well-being, relaxation, and the creation of a personal sanctuary.
• •Ensure the tone of the copy is perfectly matched by the visual elements across all platforms. Photography should be clean, elegant, and aspirational, reflecting the premium nature of the products.

Social Perception

REVIVAL NEW YORK is generally perceived by customers as a high-end brand that delivers on its promise of hotel-quality linens. The association with luxury hotels lends the brand significant credibility and desirability. Customers value the tangible comfort and quality of the products, often viewing them as an investment in their well-being and home environment. The brand is seen as a provider of a premium, indulgent experience that can be brought into one's own home.

Copy Examples

• •Headline: The Suite Life, Now Starring Your Bedroom. Body: Transform your home into a sanctuary of five-star comfort. REVIVAL NEW YORK brings the exquisite linens and plush towels from the world's most prestigious hotels directly to you. Crafted from the finest 100% Egyptian cotton, because you deserve luxury, every day. CTA: Discover Hotel Collections
• •Headline: Beyond Bedding. Beyond Compare. Body: At REVIVAL NEW YORK, we don’t just make linens; we craft experiences. Feel the difference of generations of expertise in every thread, designed for unparalleled softness and enduring quality. Elevate your sleep, elevate your mornings. CTA: Shop Our Signature Quality
• •Headline: Indulge Your Senses. Revive Your Space. Body: From the gentle caress of our sateen sheets to the enveloping warmth of our bathrobes, REVIVAL NEW YORK is an invitation to everyday indulgence. Create your personal oasis with textures and quality once found only in the most exclusive getaways. CTA: Explore Bath & Robes
• •Headline: The Secret of Superior Slumber, Revealed. Body: Trusted by premier hoteliers for uncompromising quality and comfort, REVIVAL NEW YORK linens are the foundation of a truly restorative night's sleep. Experience the lasting luxury that turns your bedroom into a haven of tranquility. CTA: Bring the Hotel Home
• •Headline: Curated Comfort, Lasting Elegance. Body: REVIVAL NEW YORK offers more than just home textiles; we offer a lifestyle of refined comfort. Each piece is a testament to timeless design and exceptional materials, ensuring your home is always a reflection of sophisticated taste. CTA: View Latest Arrivals