Brand Tone

Knowledgeable & Authoritative, Appreciative & Passionate, Trustworthy & Authentic, Helpful & Resourceful, Nostalgic & Evocative

Brand Values

• •Authenticity
• •Quality
• •Heritage & History
• •Craftsmanship
• •Curation & Resourcefulness
• •Customer Focus

Best Practices

• •Champion Authenticity: Continuously reinforce that all fabrics are genuine vintage originals, not reproductions. Use language like "authentic," "original 1950s print," "genuine period textile." This builds deep trust.
• •Weave in the Narrative: Subtly connect fabrics to their eras. Use descriptive language that evokes the time period and the stories the fabrics might tell. This adds emotional value and highlights their uniqueness.
• •Share Your Expertise Generously: Provide valuable content beyond product listings. Continue offering fabric care advice, historical tidbits about textile design, or project ideas. This positions the brand as a knowledgeable leader.
• •Spotlight Quality and Condition: Consistently use terms like "mint condition," "excellent vintage quality," or "carefully preserved." Ensure product descriptions and imagery accurately reflect this high standard.
• •Inspire and Enable Creativity: Frame copy to ignite imagination. Suggest potential uses for the fabrics, catering to different creative interests (e.g., "Perfect for a historically accurate film costume," "Ideal for a unique quilt that tells a story," "A stunning choice for a statement designer piece").

Social Perception

Customers and the broader public likely perceive Revival Fabrics as a specialized, reputable, and trusted source for authentic vintage textiles. The brand is seen as knowledgeable in its field, providing high-quality, genuine fabrics for creative and historical pursuits. There's an appreciation for the uniqueness, historical significance, and inherent sustainability that Revival Fabrics offers through its curated collection. The brand taps into a prevailing sentiment that values nostalgia, craftsmanship, and self-expression through unique items.

Copy Examples

• •Headline: Unlock an Era of Style: Genuine Vintage Fabrics from the 1920s-1970s. Body: Stop searching, start creating. At Revival Fabrics, we meticulously hunt and gather authentic, mint-condition textiles so you can bring your unique vision to life. No reproductions, only original stories woven in every thread. (Tone: Authoritative, Resourceful, Authentic)
• •Social Media Post (Instagram - with image of a vibrant 70s floral fabric): Text: Pure 70s flower power! 🌸 This authentic vintage textile is in pristine condition and ready to bring its groovy story to your next design. What incredible piece will you revive with it? #RevivalFabrics #VintageFabric #1970sFashion #RetroTextiles #AuthenticVintage #SewUnique #FabricLove (Tone: Nostalgic, Inspiring, Appreciative)
• •Product Description Snippet: Fabric Name: Emerald City Cotton Print (circa 1940s) Description: Journey back to the detailed artistry of the 1940s with this exceptional cotton print. Sourced for its authenticity and preserved in its original mint condition, this fabric offers a rare glimpse into mid-century design. Ideal for period-accurate creations, designer accents, or treasured heirloom projects. (Tone: Evocative, Knowledgeable, Emphasizing Quality & Authenticity)
• •Email Newsletter Subject: More Than Fabric – It's a Piece of History. Preview Text: Explore our latest curated collection of authentic vintage textiles... Body Snippet: Dear [Customer Name], At Revival Fabrics, we understand that true style is timeless. Our newest arrivals of genuine vintage fabrics, from the elegant 1920s to the expressive 1970s, are waiting to inspire your next masterpiece. Discover the original. Discover Revival Fabrics. (Tone: Passionate, Exclusive, Storytelling)
• •"About Us" Page Excerpt: Revival Fabrics isn't just a store; it's a celebration of textile history and the enduring art of creation. Founded by Nan Jaeger, whose passion for vintage textiles is woven into her family heritage, we are dedicated to the thrill of the find – unearthing authentic, mint-condition fabrics so you don't have to. We bring you the past, beautifully preserved for your present inspiration. (Tone: Personal, Passionate, Trustworthy)