Brand Tone

Relatable, Energetic, and Reassuring

Brand Values

• •Wellness & Health
• •Natural & Quality Ingredients
• •Convenience & Effectiveness
• •Customer-Centricity

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Instead of just saying 'anti-hangover gummy,' focus on the outcome: 'Enjoy your night without sacrificing your morning,' or 'Finally, a way to beat the Asian flush.' Connect the product to the lifestyle benefit.
• •Balance Fun with Facts: Maintain the energetic, fun tone with casual language and emojis, but always ground the claims in factual-sounding details (e.g., '1000mg DHM,' 'lab-tested,' 'award-winning'). This builds credibility and justifies the purchase.
• •Amplify Customer Voices: Continue making user-generated content and testimonials a central part of the strategy. Re-share reviews, create ads from positive comments, and use direct quotes. This peer-to-peer validation is more powerful than brand-generated claims.
• •Stay Visually and Tonally Consistent Across Platforms: While the format may change (e.g., TikTok vs. email), the core tone —relatable, energetic, reassuring —should not. Use similar language, hashtags, and visual cues to create a unified brand experience.
• •Engage and Interact: The 'relatable' tone requires active community management. Respond to comments and DMs in the brand voice, ask questions in captions to encourage interaction, and run polls or challenges to make the audience feel like part of the brand's journey.

Social Perception

The public perception of Revit is overwhelmingly positive. It's seen as an effective and reliable solution for hangovers and Asian flush, enabling a social lifestyle without negative consequences. Customers view the brand as a trustworthy 'drinking buddy' and 'secret weapon', supported by transparency in ingredients and a money-back guarantee, especially resonating within the local Singaporean market.

Copy Examples

• •Your Weekend Plans Just Got Better. Don't let the fear of tomorrow's hangover ruin tonight's fun. ✨ Grab our honey-lemon anti-hangover gummies, packed with 1000mg of DHM to protect your liver and keep you feeling fresh. Party all night, and still own your morning. #Revit #HangoverCure #NoRegrets
• •It's Friday night, and you know what that means! But wait... the dreaded Asian flush and next-day headache? Not tonight! I'm taking two of these @revit_sg gummies. They taste amazing and are my secret weapon to a good time. Woke up feeling 10/10. Ready for my morning workout. You need to try this! #sgparty #antihangover #lifehack
• •Award-Winning Hangover Relief. Naturally. Voted the Best Hangover Cure of 2023, Revit is your trusted, on-the-go solution. Made with 100% natural ingredients and lab-tested in Singapore for purity and safety. Enjoy your night, protect your liver, and wake up refreshed. [Shop Now]
• •Ready for the long weekend? We've got you covered. Hey [Customer Name], planning a few drinks with friends? Don't forget your best drinking buddy! Stock up on your favorite Revit gummies and make sure nothing slows you down. P.S. We love hearing from you! Tag us in your fun moments @revit_sg.
• •The Tastiest Way to Beat a Hangover. Why swallow pills when you can chew a delicious gummy? Each serving of Revit is packed with a powerful blend of natural ingredients, including 1000mg of DHM, to help your body process alcohol, reduce redness, and replenish essential vitamins. Just two gummies before you drink is all it takes to transform your morning after.