Brand Tone

Authoritative, Educational, Sophisticated, Results-Oriented, Approachable, Modern, Trustworthy

Brand Values

• •Science-Driven Efficacy
• •Transparency & Education
• •Beauty at Any Age
• •Accessibility (Affordability)

Best Practices

• •Explain the science in an accessible way, but always link it back to the desired outcome for the customer (e.g., "Our Argireline® 10% formulation, a potent peptide, works to relax facial muscles, visibly smoothing expression lines for a more serene, youthful appearance."
• •Emphasize Expertise and Trust: Regularly weave in mentions of the founders' medical/pharmaceutical background and the collaboration with dermatologists.
• •Focus on "Confident Aging" not "Anti-Aging" (where appropriate): While products target aging signs, frame the narrative around aging confidently and embracing one's beauty at every stage, as stated in their vision.
• •Maintain Channel-Specific Tone: Ensure that the tone adapts to the platform.
• •For instance, TikTok can be more playful, while the website and email newsletters maintain a more formal, educational, and sophisticated tone.

Social Perception

Positive, Credible, Professional, Focused on Anti-Aging Solutions

Copy Examples

• •Experience the Revilin difference. Your journey to confident aging starts here.
• •Our mission is to empower your skin with potent, targeted treatments like our Tri-Ascorbic Acid 15% serum, designed to brighten and boost collagen for a luminous, youthful glow.
• •Trust our dermatologist-supported formulas to nourish and transform your skin.
• •Ready for your skin to steal the spotlight?
• •Ignite a newfound radiance within you.