Tono de Marca

aspirational, serene, and authentic

Valores de Marca

• •Exploration & Wanderlust
• •Artisanal Craftsmanship
• •Natural & Bohemian Lifestyle
• •Mindfulness & Well-being
• •Authenticity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with the feeling or the dream (serenity, wanderlust) and then provide the concrete details (handcrafted, material, origin).
• •Use Storytelling: Every product has a story. Briefly mention the inspiration, the material, or the place it evokes. This reinforces the "Dreams from Elsewhere" concept.
• •Maintain a Serene Vocabulary: Use words like "discover," "inspire," "wander," "serene," "artisanal," "handcrafted," "soulful," and "treasure." Avoid overly aggressive or urgent language like "Buy Now!" or "Hurry, Limited Stock!" Opt for softer calls-to-action like "Explore the Collection" or "Find Yours."
• •Speak Directly to the "Dreamer": Address the customer as someone who shares the brand's values. Use "you" and "your" to make the message personal, connecting the product to their aspirational lifestyle (e.g., "for your sacred space," "your next adventure").
• •Ensure Visual and Textual Harmony: The tranquil, earthy, and bohemian tone of the copy must always match the visuals. A calm, poetic caption should accompany a soft, naturally lit photo, creating a cohesive and immersive brand experience.

Percepción Social

charming and trustworthy niche boutique, viewed as a source for unique, high-quality items with a strong, cohesive aesthetic, perceived as a small, passion-driven business.

Ejemplos de Copy

• •Inspired by the sun-drenched coast of the Mediterranean. Our new collection is a tribute to the wanderer in you. Each piece is a memory, a whisper of a distant shore. Discover your dream from elsewhere.
• •More than just a vase, it’s a vessel for your daydreams. Handcrafted to bring a touch of serene, artisanal beauty to your favorite corner. Fill it with fresh blooms and a quiet moment.
• •That feeling of a slow Sunday morning, wrapped in soft linen with a world of adventures on your mind. Our pieces are made for moments like these. #RevesDailleurs
• •A little something from our world to yours. This week, we invite you to explore our latest arrivals, each with a story to tell. Find the piece that speaks to your soul and enjoy complimentary shipping on us.
• •You don't have to travel far to find beauty. We bring the world to you. Discover our curated collection of artisanal treasures inspired by our favorite journeys. Shop the dream.