Brand Tone

Bold & Edgy, Empowering & Confident, Playful & Fun, Direct & Unapologetic

Brand Values

• •Self-Expression
• •Ethical Production (Stated)
• •Uniqueness & Exclusivity
• •Community Focus (Implied)
• •Female Empowerment

Best Practices

• •Always write with the "empowered baddie," "alt girl," and "raver" in mind. Use language, slang (authentically), and references that resonate with these communities.
• •Don't shy away from provocative or edgy language if it aligns with a specific product or campaign. The tone is confident and unapologetic.
• •Weave in mentions of "self-expression," "ethical production," and "unique designs" to reinforce what the brand stands for.
• •Ensure the copy matches the energy and aesthetic of the visuals. If the image is high-energy and vibrant, the copy should be too.
• •Frame product benefits around how they make the wearer feel (e.g., confident, iconic, expressive) rather than just listing features. Use active, strong verbs.

Social Perception

The brand is strongly associated with specific subcultures (ravers, alt-girls, dancers) and may not appeal to a mainstream audience. Many customers love the unique, bold designs and feel the clothing allows for self-expression, particularly within festival, rave, and dance communities.

Copy Examples

• •Headline: DON'T JUST GO TO THE RAVE. BE THE RAVE. Body: Unleash your inner fire. Our latest drop is pure, unapologetic energy, designed to make you unforgettable. Shop now, turn heads later. #BubblegumBaddie
• •Product Description (for a neon, strappy bikini): They say "blend in." We say "glow up." This neon dream isn't for the faint of heart. It’s for the rule-breakers, the statement-makers, the ones who own the night. Ethically made, outrageously styled. Ready to play?
• •Instagram Caption: Normal is a setting on a washing machine, not a way to live. Dare to be different. Tag a queen who needs this fit in her life. ✨ #AltGirlApproved #FestivalFashion #BubblegumTheBrand
• •Email Subject Line: You. Them. Speechless. Email Body Snippet: Hey [Customer Name], ready to stop the scroll and start the obsession? Our new collection is here, and it's everything you need to feel like the main character you are. Ethically sourced, exclusively designed for icons like you.
• •About Us Snippet (revised for punch): Born from the beat, designed for the bold. Bubblegum The Brand isn't just clothing, it's an attitude. We craft ethically-made statement pieces for the dancers, the dreamers, the alt queens who write their own rules. Express yourself. Loudly.