Brand Tone

Personal, authentic, empathetic, passionate, niche-focused, informal, humorous, unapologetically queer, and supportive of marginalized identities.

Brand Values

• •Representation and Inclusivity
• •Emotional Honesty and Empathy
• •Independent and Creator-Driven
• •Community and Shared Interests
• •Quality and Artistry

Best Practices

• •Maintain a Personal Voice: Continue to use 'I' and 'me' in communications, especially on social media. This reinforces the brand's identity as being run by a real person and fosters a direct connection with the audience.
• •Embrace the Niche: Don't shy away from using specific terminology and inside jokes related to the fandoms the brand caters to. This shows authenticity and strengthens the sense of community.
• •Lead with Empathy and Inclusivity: Continue to champion the values of representation and emotional honesty in all content, from product descriptions to social media posts. This is a core part of the brand's identity and a key reason for its positive reception.
• •Be Transparent: Share behind-the-scenes content, updates on order processing, and be open about the challenges and joys of running a small business. This builds trust and loyalty.
• •Engage Genuinely with the Community: Respond to comments and questions in a friendly and informal manner. Foster a two-way conversation with followers to make them feel seen and appreciated.

Social Perception

Very positively perceived within its niche as a source of high-quality, unique merchandise. The brand and its artist are regarded as authentic, trustworthy, and committed to representation, with no significant negative feedback.

Copy Examples

• •It's dangerous to go alone, take this! 🗡️ Our new [Character Name] enamel pin is here to join you on your quest. Perfect for your jacket, backpack, or pin board. Tap the link in bio to grab yours! #enamelpin #ffxiv #gamingmerch
• •The shop is now updated with new stickers and a restock of some old favorites! ✨ Whether you're feeling emo or just need more flair for your laptop, we've got you covered. Go check it out! #smallbusiness #artistalley #stickers
• •Side A: Angst. Side B: More Angst. This enamel pin is a tribute to the music that understood us when no one else did. The perfect accessory for your favorite band t-shirt. #emo #poppunk #enamelpins
• •Hey, it's Ray. I just wanted to say thank you for all the amazing support for 'I Felt Myself Slipping'. It means the world to me that Riley and Kota's story has resonated with so many of you. As a thank you, here's a 15% discount on your next order. 💖
• •Loved the story of Leon and Cody? Bring a piece of it home with you. From prints to stickers, find all the 'Light Carries On' merch exclusively at Revenge Press. #LightCarriesOn #queercomics #graphicnovel