Brand Tone

sincere, charming, nostalgic, warm, and personal

Brand Values

• •Individuality and Personality
• •Quality and Craftsmanship
• •Nostalgia and Character
• •Customer Satisfaction
• •Family and Community

Best Practices

• •Lead with "Charm" and "Character": Always use words that evoke a sense of history, personality, and uniqueness. Terms like "vintage," "nostalgic," "handcrafted," and "one-of-a-kind" should be central to the brand's vocabulary.
• •Tell the Story: Whether it's the story of a repurposed window or the "mini maker" behind the keychains, narrative is a powerful tool for this brand. Share the "why" behind the products to build an emotional connection.
• •Focus on Feeling, Not Just Function: The copy should sell the feeling the decor will bring to a home warmth, personality, a reflection of individuality. The goal isn't just to fill a space on a wall, but to complete a home's story.
• •Maintain a Personal and Approachable Voice: Write as if you're a friendly artisan speaking directly to a customer. Avoid overly corporate or formal language. Keep it warm, sincere, and passionate.
• •Be Consistent Across All Channels: The charming, nostalgic tone used on the website's "About Us" page should be the same tone used in Instagram captions, Facebook posts, and customer service emails to build a cohesive and trustworthy brand identity.

Social Perception

Specialized, local artisan business with a positive community image, appealing to customers who value rustic, handcrafted, unique items and the story of a passion-driven small business.

Copy Examples

• •Your home is a story. Don't furnish it with boring chapters. Our repurposed vintage window signs bring a touch of history and a lot of heart to any room. Find the piece that speaks to you. #RevealMyDesigns #VintageHome #FarmhouseCharm
• •More than just four walls, a home is built from memories. This one-of-a-kind vintage window sign is a daily reminder of what matters most. Carefully handcrafted and designed to evoke the warmth of family, it’s not just decor—it’s a piece of your story. #FamilyIsEverything #RusticDecor
• •Psst... New Nostalgia Just Arrived ✨
• •Give Your Home a Soul. At Reveal my Designs, we believe every corner of your home should reflect you. Explore our collection of unique, handcrafted decor and find the character you’ve been looking for.
• •Looking for the perfect farmhouse touch? Our repurposed vintage window signs add instant character and charm. Each one is unique, just like your home. Click to see how we transform the old into something beautifully new. #FarmhouseDecor #DIYInspo #RevealMyDesigns