Brand Tone

exciting, aspirational, and friendly

Brand Values

• •Surprise and Excitement
• •Quality and Craftsmanship
• •Creating Memorable Moments
• •Accessibility

Best Practices

• •Emphasize the "Reveal": Consistently use words like "discover," "reveal," "surprise," "hidden," and "treasure" to reinforce the core brand concept.
• •Focus on the Experience: Frame the product not just as a candle, but as an experience of anticipation and excitement. Use storytelling to describe the moment of discovery.
• •Maintain a Friendly and Accessible Voice: The brand's tone should be approachable and inclusive. Avoid overly technical jargon and speak to the customer in a warm and personal manner.
• •Showcase User-Generated Content: Actively encourage and feature customer photos and stories on social media to build a sense of community and authentic excitement.
• •Highlight Quality and Safety: Alongside the fun, consistently mention the quality of the candles (hand-poured, soy wax, safe fragrances) to build trust and justify the price point.

Social Perception

The public and customer perception of Reveal Candles is largely shaped by the "reveal" concept. Many customers purchase the candles for special occasions or as unique gifts. Reviews often express excitement and satisfaction with the novelty of the product. The brand is also associated with gender reveal parties, offering candles that reveal a specific color as they melt. Customer service is frequently praised in reviews, with many customers noting fast shipping and responsiveness. There is a strong sense of community, particularly on their Facebook page, where customers share pictures of the rings they have discovered.

Copy Examples

• •More Than a Candle, It's a Discovery. Light a flame and reveal a treasure. Inside every one of our hand-poured soy candles, a beautiful ring is waiting to be discovered. What will you find?
• •The Gift of Surprise is the Best Gift of All. Looking for a gift that will be remembered long after it's unwrapped? Give the thrill of the reveal. A stunning ring is hidden inside every candle, making any occasion unforgettable.
• •Your Next Favorite Ring is Hiding in Plain Sight. Experience the anticipation as our scented soy wax melts away to reveal a hidden gem. From elegant everyday rings to treasures worth thousands, your perfect piece is waiting.
• •Hand-Poured with a Hint of Mystery. We blend high-quality, natural soy wax with captivating fragrances to create a luxurious candle experience. But the real magic lies within. A secret ring awaits.
• •Join the Reveal. Share the Joy. Become part of a community of discovery. Share a photo of your revealed ring with #RevealCandles for a chance to be featured and win your next candle on us!