Brand Tone

Passionate & Dedicated, Community-Focused & Welcoming, Approachable & Unpretentious, Energetic & Enthusiastic, Authentic & Down-to-Earth

Brand Values

• •Exceptional Quality
• •Community
• •Craftsmanship & Passion
• •Customer Experience
• •Accessibility (of quality coffee)

Best Practices

• •Embrace Your Passion: Let the genuine love for coffee and the craft of roasting shine through. Use enthusiastic and energetic language when talking about your products and process. (e.g., "obsession," "pushes the boundaries," "heavily-caffeinated").
• •Speak Like a Neighbor, Not a Corporation: Maintain a friendly, approachable, and down-to-earth voice. Avoid overly formal or pretentious language. Use contractions and relatable phrases. (e.g., "Get in, get out, come back later," "We roast it, you drink it!").
• •Highlight Community Connection: Regularly incorporate messages that reinforce Rev Coffee's role as a local hub and its connection to Smyrna. Mention local events or share stories that resonate with the community. (e.g., "born and raised by a community," "Rev Fest").
• •Be Confident in Your Quality (Without Being Arrogant): Clearly communicate the high standards for sourcing and roasting, but balance it with approachability to avoid sounding exclusive or "snobbish."
• •Keep it Authentic and Action-Oriented: Use straightforward, active language. Encourage engagement and make it easy for customers to understand what you offer and how to get it. (e.g., "Order food and drink for pickup. ORDER NOW," "Subscribe and auto-magically get the goods").

Social Perception

High-Quality Coffee Roaster, Community Hub/Neighborhood Spot, Friendly & Welcoming, Local Gem, Reliable & Consistent

Copy Examples

• •Headline: Stop Settling for "Decent." Start Revving Your Day. Body: Around here, "good enough" never is. We're obsessed with exceptional coffee, roasted fresh daily, right here in Smyrna. From the first sip to the last, we're here to help you raise the bar on your coffee experience. What are you waiting for? #RevCoffee #BrewinInTheBurbs
• •Headline: Your Community. Your Coffee. Your Rev. Body: More than just a coffee shop, Rev is where Smyrna comes together. Catch up with friends, dive into work, or simply savor a perfectly crafted cup. We're your local roasters, passionate about quality and community. Come feel the buzz. #RevCommunity #SmyrnaGA
• •Headline: Serious Coffee, Zero Snobbery. Body: We live and breathe amazing coffee – from sourcing the best beans to artful roasting. But we believe exceptional doesn't mean exclusive. Get your caffeine fix with a friendly face and a welcoming vibe. That's the Rev promise. #RealGoodCoffee #RevRoasters
• •Headline: Fuel Your Passion. We Do. Body: Our heavily-caffeinated, perfectionist mentality isn't just about coffee; it's about raising every bar a little higher. Whether you're tackling a big project or a big day, start with Rev. Taste the obsession in every cup. #PassionatelyRoasted #RevUpYourDay
• •Headline: From Our Roaster to Your Mug: The Freshest Brew in the 'Burbs. Body: We roast it, you drink it! Experience the Rev difference with beans roasted daily for peak flavor. Whether you're a black coffee purist or a latte lover, we’ve got your perfect cup waiting. Order ahead or hang out – either way, it's Rev time! #FreshlyRoasted #YourNeighborhoodCafe