Brand Tone

Passionate & Sincere, Friendly & Approachable, Community-Oriented & Encouraging, Conscious & Purpose-Driven, Simple & Clean

Brand Values

• •Sustainability
• •Waste Reduction
• •Action & Innovation
• •Quality
• •Community & Advocacy
• •Integrity & Transparency

Best Practices

• •Lead with Purpose: Always tie the product back to the core mission of sustainability and reducing single-use plastics. Let this passion shine through.
• •Use "We" and "Us" to Foster Community: Frame messaging around a collective effort and a shared journey with customers. Phrases like "Join us" are effective.
• •Keep it Positive and Encouraging: Focus on the positive impact of using reusable cups rather than dwelling solely on the negative aspects of plastic waste. Inspire action through encouragement.
• •Be Authentic and Relatable: Share the brand's story and the founders' personal motivation. This builds trust and makes the brand more human.
• •Highlight Both Aesthetics and Functionality: While the eco-message is key, also emphasize the product's quality, design ("simple & clean aesthetic"), and practicality for everyday use.

Social Perception

Positive & Respected, Eco-Conscious Choice, Stylish & Practical, Community Builder, Reliable

Copy Examples

• •Headline: Sip Sustainably. Love Your Boba, Ditch the Plastic. Body: Join the movement! Our beautiful Reusable Bubble Tea Cups are designed for joy and built to last. Enjoy every delicious drop guilt-free. #ReusableBBTCup #WasteFreeBoba
• •Headline: Your Boba Habit Just Got an Eco-Upgrade! Body: Remember when Carrie and Derek just wanted a way to enjoy boba without the waste? Now, thousands of you have joined our mission! Grab your own Reusable Bubble Tea Cup and let's make reusables the norm. #SustainableSipping #BTOC
• •Headline: More Bubbles, Less Rubbish. Body: It’s simple, really. We love bubble tea, but not the pile of plastic it creates. Our cups are a small change with a big impact. Plus, they look pretty great too! Shop the collection. #EcoFriendlyLiving #ReusableOrNothing
• •Headline: Meet Your New Best Bud for Boba Runs. Body: Designed in Vancouver with love and a mission to kick single-use plastic to the curb. Our Reusable Bubble Tea Cups are ready for your favourite drinks, again and again. What flavour are you getting today? #SupportSmall #VancouverMadeGood
• •Headline: Taste the Tea, Not the Waste. Body: Every Reusable Bubble Tea Cup means one less plastic cup in the landfill. Made with quality glass and sustainable materials, it’s the conscious choice for the planet-loving boba enthusiast. Make the switch today! #ZeroWasteJourney #BubbleTeaLover