Brand Tone

Cool, confident, and aspirational. Direct and self-assured, conveying a premium yet accessible style. Motivational and community-oriented.

Brand Values

• •Quality
• •Irreverence and Innovation
• •Resilience
• •Community
• •Accessibility

Best Practices

• •Lead with Confidence: Use strong, declarative sentences. Avoid weak or hesitant language. Frame the brand as a leader, not a follower.
• •Balance Aspiration with Accessibility: While the tone is aspirational, always ground it in the core values of quality and comfort. Remind the customer that this premium feel is attainable.
• •Emphasize "We" and "You": Foster a sense of community by using inclusive language. "We are RETZO" creates a collective identity, while addressing the customer directly with "you" and "your" makes the message personal.
• •Stay Visually Consistent: Ensure all imagery from product shots to lifestyle photos matches the cool, modern, and high-quality aesthetic. The visual tone is just as important as the written one.
• •Be Purposeful with Hashtags: Use a mix of branded hashtags (e.g., #RETZO, #WeAreRetzo), product-specific tags (e.g., #RetzoHoodie), and community-focused tags (e.g., #StreetwearPortugal) to reinforce brand identity and reach the target audience.

Social Perception

Positive within the Portuguese streetwear niche, perceived as stylish, on-trend, and a legitimate player, with an active and supportive community on social media.

Copy Examples

• •Engineered for the grind, designed for the street. The new SS25 collection is here to redefine your limits. Discover quality and comfort that moves with you. #RETZO #UrbanResilience #StreetwearPortugal
• •We are the bold. We are the resilient. We are RETZO. This is more than clothing —it ’s a statement. Join the movement.
• •Subject: Quality You Can Feel. Style You Can't Ignore. Body: Don't just follow trends —set them. Our latest drop is crafted with the premium materials and irreverent designs you expect from RETZO. Because style is nothing without quality. Shop now for a feel and fit that lasts.
• •One tee, endless attitude. How do you wear your RETZO? Show us your style. #RetzoStyle #FashionTikTok #Portugal
• •Born from Irreverence. Built on Quality. RETZO started in 2020 not just to make clothes, but to challenge the ordinary. We believe in resilience, in the power of a perfect fit, and in a style that speaks for itself. Every piece is a commitment to quality, comfort, and the confident spirit of the street.