Brand Tone

Informative & Educational, Authoritative & Trustworthy, Empathetic & Solution-Oriented, Approachable & Supportive, Inspirational & Aspirational

Brand Values

• •Accessibility & Affordability
• •Quality & Efficacy
• •Innovation & Continuous Improvement
• •Customer Empowerment & Education
• •Integrity & Transparency
• •Wellness & Health
• •Community

Best Practices

• •Prioritize Education: Always aim to inform the customer about the benefits and science of red light therapy in clear, understandable language.
• •Lead with Empathy: Acknowledge the customer's potential health concerns and position Mito Red Light as a supportive partner in their wellness journey.
• •Back Claims with Credibility: Highlight quality, research, innovation, and customer testimonials to build trust and authority.
• •Maintain a Positive and Empowering Voice: Focus on the solutions and positive outcomes that red light therapy can provide, empowering customers to take control of their well-being.
• •Ensure Clarity and Accessibility in All Communications: From product descriptions to customer service interactions and return policies, use straightforward language and make information easy to find.

Social Perception

Positive, Reliable, Innovative, Value for Money, Some Usability Concerns

Copy Examples

• •Unlock Your Body's Potential: Discover the Science-Backed Power of Mito Red Light Therapy.
• •Tired of restless nights and sluggish days? You're not alone. Mito Red Light was born from a personal journey to find real solutions. Experience the difference targeted light therapy can make. #MitoRedLight #WellnessJourney #BetterSleep
• •Engineered for results. Our MitoPRO™ X series features advanced multi-wavelength technology and durable construction, delivering optimal therapeutic benefits you can trust, day after day. #RedLightTherapy #InnovationInWellness
• •Your Questions Answered: Getting Started with Your Mito Red Light Device + Tips for Success!
• •Invest in your vitality. Explore the Mito Red Light collection and start your journey to a healthier, more energized you. Shop Now.