Brand Tone

Authentic, Passionate, Community-Focused, Knowledgeable, Trustworthy, Current, Trendy, Direct, Informative

Brand Values

• •Authenticity
• •Community
• •Quality
• •Knowledge & Expertise
• •Passion for Skateboarding
• •Accessibility

Best Practices

• •Speak Skater to Skater: Use authentic skate terminology naturally. Avoid overly corporate or generic language. The voice should sound like it comes from someone who genuinely skates and understands the culture.
• •Highlight Community & Culture: Regularly incorporate messages about supporting the local scene, the joy of skateboarding, and the collective spirit of the culture. This reinforces the "by skaters, for skaters" ethos.
• •Be Passionate and Energetic: Let the love for skateboarding shine through. Use enthusiastic language, especially when talking about new products, events, or skater achievements.
• •Maintain Authenticity Above All: Ensure claims are genuine and product information is accurate. Avoid hype that feels disingenuous to the grounded nature of skate culture. Focus on quality and the genuine benefits/features of products.
• •Adapt to the Platform, Maintain the Core: While the style might be more visual and fast-paced on TikTok versus more detailed on the website blog, the underlying values of authenticity, community, and passion for skateboarding should remain consistent across all communications.

Social Perception

Respected, Legitimate, Core Skate Shop, Go-To for Products & Knowledge, Engaged with Youth Culture, Supportive of Local Talent

Copy Examples

• •Instagram Post (New Deck Arrival): "Fresh wood just hit the shelves! 🔥 Crafted for the streets, built by skaters, for skaters. Whether you're dialing in your flip tricks or cruising the city, we've got the setup to match your passion. Swing by Retta or check the new drops online. #RettaSkateShop #Skateboarding #NewDecks #SupportYourLocal"
• •TikTok Video Caption (Skate Trick Montage): "Pushing limits, landing lines. This is what it's all about. 🛹 Tag your crew and get out there! All gear available at Retta. #RettaSkateshop #SkateLife #StreetSkating #SkateBrasil #ForTheCulture"
• •Website Banner (Promoting a Sale): "Fuel Your Session. Gear Up for Less. Authentic skate essentials now on sale. Decks, wheels, trucks, apparel – everything you need to keep rolling. Shop now, skate forever. Retta Skateshop – Since 2009."
• •Facebook Post (Announcing a Local Event): "Community is everything. Join us this Saturday for a skate jam at [Local Park Name]! Demos by the Retta team, good vibes, and giveaways. Let's celebrate Brazilian skateboarding together! #RettaSkate #SkateComunidade #MaringaSkate #LondrinaSkate #EventoSkate"
• •Product Description (Signature Pro Model Wheel): "Engineered for [Pro Skater's Name]'s raw style. These [Brand] wheels offer the perfect blend of speed and grip, tested on the toughest spots. Cop a set and feel the difference. Retta Skateshop: Backing real skateboarding."