Brand Tone

nostalgic, warm, personal, and appreciative.

Brand Values

• •Nostalgia & Sentimentality: Rekindling memories and the charm of past eras is central to the brand.
• •Handmade Quality & Craftsmanship: Emphasis on hand-poured candles made in small batches.
• •Sustainability & Eco-consciousness: Repurposing vintage glassware and using natural, domestically grown soy wax and non-toxic oils.
• •Uniqueness & Storytelling: Each vintage piece has a history, adding a layer of narrative to the products.
• •Community & Small Business Support: Expressing gratitude for customer support and fostering a love for vintage and sustainable items.
• •Authenticity: The owner aims for the brand to be authentic to her personal life and passion.

Best Practices

• •Develop a "Voice and Tone" Guide: Document key characteristics of the RetroWix voice (e.g., nostalgic, warm, personal, appreciative, slightly whimsical) with examples of "do's and don'ts." This ensures anyone writing copy understands the brand personality.
• •Tell the Story: Emphasize the journey of sourcing vintage items and the handcrafted nature of the candles. Weave in the "why" behind the brand – the love for nostalgia, sustainability, and sentimentality.
• •Use Evocative Language: Employ words that trigger sensory experiences and emotional connections related to nostalgia, comfort, and beauty (e.g., "whisper of the past," "enchanting glow," "timeless treasure," "cozy comfort").
• •Maintain a Personal Touch (especially from the owner): Continue using "I" and sharing personal passion in appropriate communications like the 'About Us' page, blog posts, or occasional social media messages from Vickie. This reinforces authenticity.
• •Engage with Gratitude and Warmth: Consistently express appreciation to customers for their support of a small, sustainable business. Respond to comments and reviews with the same warmth and personal touch reflected in the brand's outbound communications.

Social Perception

Customers and the public generally perceive RetroWix very positively. Reviews highlight the beauty, uniqueness, and quality of the candles. They are seen as lovely gifts and cherished items. The brand is appreciated for its combination of vintage aesthetics with pleasant scents and the sustainable practice of repurposing glassware. RetroWix is viewed as a small business that puts care and pride into its products. The owner is seen as passionate and genuine.

Copy Examples

• •Homepage Welcome: "Step into RetroWix, where every flicker tells a story. Discover handcrafted soy candles nestled in timeless vintage treasures, ready to fill your home with warmth and enchanting nostalgia."
• •Product Description Snippet: "Remember those Sunday afternoons at Grandma's? This [Scent Name] candle, poured with love into a unique, mid-century glass dish, brings back that comforting charm. Each piece is a whisper from the past, waiting to create new memories with you."
• •Instagram Caption: "Sunlight catching the beautiful facets of this vintage amber candy dish, now reborn as a cozy [Scent Name] soy candle. ✨ We believe every piece has a story to tell. What memories does this one spark for you? Thank you for choosing handmade and giving these treasures a new life. #RetroWix #VintageSoul #HandpouredWithLove #SustainableHome"
• •Email Newsletter Subject: "A Little Nostalgia for Your Inbox + Our Latest Vintage Finds!" Email Body Snippet: "Hello fellow vintage lover, I've just returned from another treasure hunt and couldn't wait to share the beautiful glassware I'll be transforming into unique RetroWix candles. Each one has its own personality, just like the wonderful community we're building together. Your support means the world to this little candle shop. - Vickie, Owner & Creator"
• •Facebook Ad Copy: "Looking for a gift that’s as unique as they are? RetroWix offers hand-poured soy candles in authentic vintage glassware. Give the gift of warmth, nostalgia, and sustainable charm. Shop our collection and support a small business that believes in the magic of a second story. [Link]"