Brand Tone

Casual, Friendly, and Enthusiastic

Brand Values

• •Sustainability
• •Authenticity and Uniqueness
• •Quality
• •Community
• •Passion for Style

Best Practices

• •Continue using casual, friendly language and relevant slang found on TikTok and Instagram. Incorporate emojis to add personality and visual breaks in text. This shows the brand is part of the culture, not just selling to it.
• •Emphasize that every item is a unique vintage piece. Use phrases like "once it's gone, it's gone," "one-of-a-kind," and "your only chance" to create a sense of urgency and exclusivity.
• •Start with the "why"—the love for vintage, the thrill of the find, the sustainable choice. Then, introduce the product. This connects with customers on an emotional level before moving to the sale.
• •Don't just list sustainability as a feature. Frame it as a core part of the brand's identity and a shared value with the customer. Use copy like, "Look good, feel good about your footprint," or "The most stylish way to be sustainable."
• •Actively ask customers to share their looks using a specific hashtag (e.g., #retrostylezDE). When they do, feature them in stories, posts, and on the website. The copy for this should be celebratory, such as, "We love how @username styled our vintage find!" to reinforce the community value.

Social Perception

Positive, positioning it as a trendy and trustworthy source for curated vintage sportswear. Customers praise product quality and fast shipping. Perceived as on-trend and connected to popular 'retro' and 'Y2K' aesthetics, aligning with environmentally conscious Gen Z and Millennial consumers through its focus on sustainability.

Copy Examples

• •90s called, they said we could keep the jackets. 📞 Fresh drop of vintage track jackets just hit the site. Cop yours before it's gone forever. Link in bio. #retrostylez #vintagefashion #90sstyle #sustainablefashion
• •One jersey. Endless vibes. How would you rock it? #vintagejersey #fitcheck #OOTD #retrofashion
• •WEAR A STORY. Every piece in our collection had a life before you. Sustainable. Unique. Quality-checked. Discover vintage treasures today.
• •🔥 Heads up! New vintage Nike & Adidas just dropped.
• •Tired of fast fashion? Shop unique vintage sportswear from retrostylez. ⚡️ From classic Adidas track jackets to rare football jerseys, every piece is one-of-a-kind and sustainable. Fast shipping from Germany. Find your new favorite piece now!