Tono de Marca

Passionate & Enthusiastic, Feminine & Celebratory, Quality-Conscious & Detail-Oriented, Friendly & Approachable, Slightly Playful & Whimsical

Valores de Marca

• •Quality Craftsmanship
• •Flattering Fit & Inclusivity
• •Authentic Vintage Inspiration
• •Customer Happiness & Confidence
• •Passion for Design
• •Uniqueness

Mejores Prácticas

• •Embrace Storytelling: Share the passion behind the brand – the sister founders, the love for vintage, the meticulous design process. This adds warmth and authenticity.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics (e.g., "crisp cotton," "silky rayon"), the vibrancy of the prints, and the way the dresses make one *feel* (e.g., "confident," "radiant," "utterly fabulous").
• •Highlight Quality and Detail: Subtly weave in mentions of Australian design, unique patterns, and the careful construction that ensures a flattering fit and lasting wear. This reinforces value.
• •Maintain a Positive and Celebratory Voice: Focus on the joy, beauty, and confidence that the clothes bring to the wearer. Keep the language uplifting and inspiring.
• •Be Inclusive and Welcoming: Reflect the brand's value of catering to "everyone" by ensuring copy resonates with a broad audience interested in vintage style, regardless of age or size, and by inviting interaction.

Percepción Social

Highly Regarded for Quality and Authenticity, Flattering and Compliment-Inducing, Trusted by Vintage Enthusiasts, Positive Customer Service Experiences (generally), Seen as a Go-To for Special Occasion and Statement Pieces

Ejemplos de Copy

• •Homepage Banner: Step into Timeless Elegance. Discover our new collection of meticulously crafted 1950s inspired dresses, designed in Australia to make you feel utterly fabulous. Quality you can feel, styles you’ll adore.
• •Product Description (for a floral dress): Bloom with confidence in our ‘ गार्डन पार्टी डिलाइट’ स्विंग ड्रेस। Crafted from the finest breathable cotton with a signature in-house designed floral print, this dress isn’t just a garment – it’s an experience. Feel the joy of a perfect, figure-flattering fit that dances with you. Ready to turn heads and capture hearts?
• •Instagram Post (featuring a customer): Just look at the radiant @[customerhandle]! Doesn't she look absolutely divine in our [Dress Name] dress? We live for moments like these – seeing you feel beautiful and confident is why we pour our hearts into every stitch. Share your #RetrospecdStory with us! ✨
• •About Us Snippet: More than just dresses, we craft heirlooms of happiness. Born from a sisterly love for vintage charm and a passion for the perfect fit, Retrospecd brings the glamour of the 40s & 50s to your modern wardrobe. Every print, every pattern, every piece is a love letter to timeless style.
• •Email Subject Line (for a new collection): 💌 Fall in Love All Over Again… Our New Romantic Era Collection Has Arrived!