Brand Tone

Passionate, Enthusiastic, Expert, Knowledgeable, Approachable, Customer-Focused, Quality-Oriented, Proud, Informal

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Customer Service & Support
• •Innovation & Problem-Solving
• •Passion for Automotive Lighting

Best Practices

• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're experts, share content that demonstrates it – technical explanations (like the TikTok video on wiring), detailed build logs (even if simplified for social media), and insights into the benefits of different lighting technologies.
• •Maintain Approachability, Led by Example: Continue to feature Jeremy or other team members in videos and communications. Encourage questions and respond with helpful, clear language, avoiding overly technical jargon unless the audience is clearly very niche.
• •Emphasize "Built to Your Specifications": Continuously highlight the custom nature of your work. Use phrases that empower the customer, like "Your vision, our expertise," or "Tell us your idea, we'll bring it to light."
• •Let Passion Shine Through: Use enthusiastic language when talking about projects, new products, or cool builds. Share customer stories and photos (with permission) to showcase the pride and excitement of owning a RetroShopLLC creation.
• •Be Consistent Across Platforms, Adjusting Formality: While the core tone (passionate, expert, approachable, quality-focused) should remain, adjust the formality for each platform. TikTok can be more informal and behind-the-scenes, while the website and direct email quotes might be slightly more formal but still friendly and helpful. Ensure core messages about quality and customization are present everywhere.

Social Perception

Reputable & Trusted, High-Quality but Premium Priced, Expert & Reliable, Responsive, Go-to for Custom Solutions

Copy Examples

• •Headline: Stop Blending In. Start Shining. Body: Your ride is an extension of you. Don’t let stock lights dim your style. At RetroShopLLC, we craft custom headlights that demand attention and deliver unparalleled performance. From subtle smoke to full-blown custom paint and dazzling halos, if you can dream it, we can build it. What will your lights say about you? Call to Action: Get Your Custom Quote Today! Tone: Passionate, Bold, Quality-Oriented
• •Headline: See and Be Seen. The RetroShopLLC Difference. Body: Tired of mediocre factory lighting? Experience the road in a new light with our expertly retrofitted HID and LED projector headlights. Superior brightness, sharper cutoffs, and a look that’s uniquely yours. We use only quality parts, built right, because your vision and safety matter. Call to Action: Explore Our Builds! Tone: Expert, Confident, Safety-Conscious
• •Headline: From Your Brain to Your Beams. Body: Got a wild idea for your headlights? Or maybe you just know you want something *better*. Talk to us! Jeremy and the team at RetroShopLLC are passionate about turning your vision into reality. We’ll guide you through every step, ensuring your custom lights are exactly what you imagined. Call to Action: Let's Talk Lights! (314) 669-HIDS Tone: Approachable, Collaborative, Customer-Focused
• •Headline: More Than Just Bright. It's Artistry. Body: At RetroShopLLC, we don’t just install lights; we craft automotive masterpieces. Each set is meticulously built to your specs, from custom paint matching to intricate halo designs and laser etching. Elevate your vehicle from stock to stunning. Call to Action: Discover the RetroShop Touch. Tone: Proud, Quality-Oriented, Artistic
• •Headline: The Road Ahead is Bright. (And Yours is Unique!) Body: Since 2009, RetroShopLLC has been the trusted name for custom automotive lighting. We combine top-tier components with expert craftsmanship to deliver headlights that perform as brilliantly as they look. Ready to transform your truck or car? Call to Action: Shop Custom Lighting Now! Tone: Trusted, Experienced, Benefit-Oriented