Brand Tone

Enthusiast-driven, Nostalgic, Technical/Informative, Modern/Innovative, Community-Oriented

Brand Values

• •Preservation of Retro Gaming
• •Customization and Personalization
• •Quality (aspired)
• •Nostalgia
• •Innovation (within the retro space)

Best Practices

• •Speak the Enthusiast's Language: Use terminology familiar to the retro gaming and modding community (e.g., "OEM," "IPS," "FPGA," "shell," "mod"). This builds credibility and connection.
• •Balance Nostalgia with Modernity: While the core appeal is retro, the solutions are often modern. Copy should evoke fond memories while highlighting the benefits of new components or technology.
• •Be Informative and Precise: Modders need accurate information. Product descriptions and guides should be clear, concise, and technically correct regarding compatibility and features.
• •Foster a Sense of Community: Acknowledge the passion of the community. Use inclusive language ("we," "us," "fellow gamers/modders") and encourage sharing of projects or experiences where appropriate.
• •Maintain Authenticity: The retro gaming community values authenticity. Avoid overly corporate or generic marketing speak. Be genuine in your appreciation for retro gaming culture. Your tone should reflect a genuine passion for preserving and enhancing these classic experiences.

Social Perception

Retro Remake is perceived as a source for Game Boy modding parts, particularly shells and screens. It's one among several players in a niche market. The perception is tied to the quality and availability of the specific components they stock, like FunnyPlaying. There's anticipation and interest within the FPGA and retro gaming community for the SuperStation One console, seen as an ambitious product. Mixed perceptions of customer service. The brand is seen as catering to a dedicated hobbyist market that values authenticity, customization, and the revival of classic gaming experiences.

Copy Examples

• •Headline: Relive the Glory Days. Remake Your Legend. Body: Dust off that Game Boy? It's not just a console, it's a time capsule. With Retro Remake's premium shells, vibrant buttons, and crystal-clear IPS screens, give your cherished handheld the modern refresh it deserves. Build your dream Game Boy. Play on. (Tone: Nostalgic, Empowering, Enthusiast-driven)
• •Product Focus (e.g., New Shell Colors): Fresh Look, Classic Feel. Introducing Arctic Blue Shells for GBC. Body: Your Game Boy Color, reimagined. Our new Arctic Blue shells offer a stunning, modern aesthetic while maintaining that perfect retro fit and feel. Precision-molded for easy installation. Compatible with OEM and IPS screens. It’s time for an upgrade. (Tone: Informative, Quality-focused, Direct)
• •Community/Enthusiast Angle: For the Modders. By the Modders. Body: At Retro Remake, we get it. The thrill of the build, the satisfaction of the perfect mod. That’s why we source high-quality components, from responsive buttons to brilliant laminated screens, to fuel your passion. What will you remake today? (Tone: Community-focused, Understanding, Passionate)
• •Benefit-Oriented (IPS Screen): See Your Childhood Favorites Like Never Before. Body: Remember squinting at that dim screen? Upgrade to a Retro Remake IPS kit and experience your Game Boy games with vibrant colors, sharp pixels, and brilliant brightness. Easy to install, game-changing to play. (Tone: Problem/Solution, Nostalgic, Benefit-driven)
• •SuperStation One (if promoting this): The Past, Perfected. The Future of Retro Gaming is Here. Body: Introducing the SuperStation One. Experience your favorite classic console games with flawless FPGA accuracy, modern connectivity, and a design that honors the golden age of gaming. Pre-orders opening soon. (Tone: Innovative, Premium, Exciting)