Brand Tone

Nostalgic & Passionate, Informative & Helpful, Enthusiast-focused & Community-oriented, Modern & Innovative (within a retro framework)

Brand Values

• •Authenticity
• •Modern Functionality
• •Quality & Innovation
• •Customer Satisfaction
• •Seamless Integration

Best Practices

• •Embrace the "Classic Meets Modern" Duality: Always highlight both the preservation of the classic aesthetic and the integration of modern technology. This is the core of the brand's unique selling proposition.
• •Speak the Enthusiast's Language: Use terminology and evoke emotions that resonate with classic car owners (e.g., "cruise," "open road," "vintage charm," "heritage," "passion").
• •Show, Don't Just Tell, the Benefits: Instead of just listing features, explain how they enhance the classic car experience (e.g., "hands-free calls *so you can focus on the drive*," "crystal-clear audio *to hear every note of your favorite driving songs*").
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, keep the language clear and supportive, reflecting the brand's customer service approach and "how-to" content.
• •Use Nostalgia Tastefully: Evoke fond memories and the timeless appeal of classic cars, connecting the audio upgrade to the overall joy and pride of ownership.

Social Perception

Positive perception as a leading producer in the niche market with an engaged community. Some mixed feedback on product quality relative to price.

Copy Examples

• •Headline: Your Classic. Your Soundtrack. Modern Sound. Body: Don't let an outdated radio silence your cruise. RetroSound blends timeless design with today's tech – Bluetooth®, USB, and crystal-clear audio – all made to fit your classic ride perfectly. Keep the soul, upgrade the sound.
• •Headline: The Authenticity Your Dash Deserves. The Audio You Crave. Body: Installing a RetroSound radio means never choosing between a factory look and modern music. Our radios are engineered to seamlessly integrate into your classic, bringing your favorite tunes to life without compromising its heritage.
• •Headline: Hear the Memories. And Your Playlist. Body: That feeling of hitting the open road in your classic? It just got better. With RetroSound, enjoy hands-free calls, stream from your phone, and experience rich audio quality, all while preserving the original aesthetic of your cherished vehicle.
• •Headline: More Miles, More Music, Zero Compromises. Body: We get it. Your classic car is a passion. That’s why we’ve passionately designed audio solutions that honor its legacy while delivering the sound and features of today. Easy to install, a joy to hear.
• •Headline: Retro Look. Modern Vibe. Effortless Upgrade. Body: Bring your classic car’s audio into the 21st century without losing its vintage charm. RetroSound offers a range of radios and speakers designed for a perfect fit and an immersive sound experience. It's the upgrade your classic has been waiting for.