Tono de Marca

Humorous & Witty, Nostalgic, Alternative & Non-conformist, Relatable & Conversational, Confident & Edgy

Valores de Marca

• •Individuality & Self-Expression
• •Nostalgia & Appreciation for the Past
• •Humor & Lightheartedness
• •Quality & Unique Design
• •Community (Implicit)

Mejores Prácticas

• •Embrace Imperfection and Relatability: Don't be afraid to use slang (appropriately), conversational language, and acknowledge shared human experiences (like the love for coffee or the dread of Mondays). Avoid overly formal or corporate speak.
• •Inject Humor and Wit: Look for opportunities to be clever, sarcastic (where appropriate for the specific message), or just plain funny. This is a core part of the Retro Guerrilla appeal.
• •Lean into Nostalgia: Use references to past decades, iconic pop culture moments, and retro aesthetics. This creates an instant connection with the target audience.
• •Champion Individuality: Frame products not just as clothing, but as tools for self-expression. Use empowering language that encourages customers to be themselves.
• •Stay True to the "Guerrilla" Edge: While friendly and humorous, maintain a slightly alternative, non-conformist, and confident attitude. This means not being afraid to be a little different or to challenge the mainstream.

Percepción Social

Retro Guerrilla is generally perceived as a brand that caters to individuals seeking unique, statement-making apparel that reflects their interests in retro culture, alternative styles, and humor. Customers likely see it as: Cool & Trendy (within its niche), Authentic, Fun & Engaging, A Source for Niche Interests

Ejemplos de Copy

• •Product: T-shirt with a sarcastic quote (e.g., "I'm Not Always Sarcastic, Sometimes I'm Sleeping") Copy: "Warning: May spontaneously emit sarcasm. Or just be really, really tired. Our 'I'm Not Always Sarcastic' tee – for those fluent in eye-rolls and wit. Wear your disclaimer. #RetroGuerrilla #SarcasmIsASuperpower #HonestlyThough"
• •Product: Hoodie with a retro gaming design Copy: "Remember blowing into cartridges? Simpler times. Rock this retro gaming hoodie and prove you've been mastering pixels since before it was cool. High score in style guaranteed. #RetroGuerrilla #PixelPerfect #8BitGlory #VintageGaming"
• •General Brand Post (Instagram Story): Visual: Quick montage of various edgy and humorous t-shirt designs. Text Overlay: "Normal is boring. Your wardrobe agrees. Find your weird. #RetroGuerrilla #StayWeird #AlternativeFashion"
• •Product: Sweatshirt with a vintage horror movie-inspired graphic Copy: "For those who like their coffee black and their horror vintage. Our latest sweatshirt is a scream. Perfect for late-night creature features or just looking terrifyingly cool. #RetroGuerrilla #VintageHorror #SpookySeasonAllYear #CreatureComforts"
• •Promotional Post (e.g., for a sale): Copy: "Your closet called. It's begging for an infusion of awesome. Good news: select Retro Guerrilla gear is now on sale. Less moolah, more coolah. You know what to do. 😉 #RetroGuerrilla #Sale #UpgradeYourThreads #TreatYourself"