Brand Tone

Authentic & Passionate, Curated & Knowledgeable, Approachable & Friendly, Nostalgic & Playful, Conscious & Purposeful

Brand Values

• •Uniqueness & Individuality
• •Sustainability & Conscious Consumption
• •Quality & Craftsmanship
• •Nostalgia & Storytelling
• •Community & Connection

Best Practices

• •Embrace Storytelling: Every vintage piece has a past. Hint at it. Encourage customers to imagine its journey and the new stories they'll create with it. Use phrases like "imagine the places it's been," "ready for its next adventure," or "a true one-of-a-kind."
• •Highlight Uniqueness & Scarcity (Authentically): Since items are often one-offs, gently emphasize this. "Only one available," "a rare find," "once it's gone, it's truly gone." This creates a sense of discovery and urgency without being overly aggressive.
• •Speak with Passion & Knowledge: Let your genuine love for vintage shine through. Use descriptive adjectives that evoke the era, fabric, and feel of the garment. Share small details that showcase your curation expertise (e.g., "original 60s buttons," "classic denim wash from the 90s").
• •Be Approachable and Inclusive: While an expert, ensure the language is welcoming. Invite questions, encourage exploration. Avoid jargon that might alienate newcomers to vintage. Use "you" and "we" to create a connection.
• •Weave in Sustainability Naturally: Remind customers of the positive impact of their choice without being preachy. Phrases like "give this beauty a second life," "your stylish stand against fast fashion," or "consciously curated" integrate the value smoothly.

Social Perception

Trendy & Stylish, Sustainable Choice, High-Quality Curation, Hidden Gem / Local Favourite, Authentic & Trustworthy

Copy Examples

• •✨ Just dropped: This 70s dream of a dress. Pure flowing silk, handpicked for its vibrant spirit and timeless groove. Ready to write its next chapter with you. #RetrogradeFinds #VintageSilk #70sFashion #SustainableStyle #ShopLocalHamilton
• •More than just a jacket, this 80s leather bomber is a piece of history. Perfectly worn-in with that authentic vintage character, it’s built to last and turn heads. Imagine the stories it could tell... and the new ones you'll create. Features original lining and all snaps intact.
• •Email Newsletter Subject Line: Psst... Your Next Vintage Treasure Awaits 😉 Body Snippet: Hey [Customer Name], we've been busy unearthing some incredible vintage gems, and we couldn't wait to share them with you. From statement pieces to everyday classics, discover items with soul that you won't find anywhere else. Shop the latest drop before it's gone!
• •TikTok Video Idea (Voiceover): Styling this insane vintage band tee three ways! 🎸🤘 Which look is your fave? All about giving these pre-loved pieces a new life. #VintageTee #StyleHack #RetrogradeLooks #SustainableFashion #OOTDInspo
• •Promotional Banner (Website): Wear the Story. Shop Retrograde Vintage. Unique Finds. Sustainable Choice.