Brand Tone

Nostalgic, Passionate & Enthusiastic, Authentic & Trustworthy, Knowledgeable, Community-Oriented, Fashion-Conscious

Brand Values

• •Authenticity: Providing genuine, original retro football shirts (or being very clear if selling remakes).
• •Quality: Ensuring shirts are in good condition as described.
• •Passion for Football Heritage: Celebrating the history and culture of the sport.
• •Customer Satisfaction: Offering good service, clear communication, and fair policies.
• •Nostalgia: Connecting customers with cherished memories.

Best Practices

• •Embrace Nostalgia: Use language that evokes memories and emotions tied to classic football moments, players, and tournaments. Words like "iconic," "legendary," "classic," "remember when," and "relive" are powerful.
• •Speak the Fan's Language: Use terminology and references that resonate with knowledgeable football fans (e.g., specific tournaments, player nicknames, famous goals). Show genuine passion and understanding of the sport's culture.
• •Prioritize Authenticity & Transparency: Clearly state if shirts are original vintage items. If selling reproductions, be explicit about this to build trust. Use phrases like "100% genuine," "original classic," or "faithful reproduction."
• •Highlight Uniqueness and Rarity: Emphasize what makes each shirt special – the story behind it, its rarity, the players who wore it, or its unique design features. This adds value beyond just the garment.
• •Maintain an Enthusiastic and Engaging Voice: Whether it's a product description or a social media post, let the passion for retro football shine through. Ask questions, invite comments, and foster a sense of community among fellow enthusiasts.

Social Perception

Enthusiasts & Collectors: View such stores as valuable resources for finding rare and cherished items that connect them to football history. They value authenticity and detailed knowledge. Fashion-Conscious Individuals: See retro football shirts as unique and stylish fashion statements, part of the 'blokecore' and vintage trends. General Football Fans: May be interested in acquiring a shirt from their favorite team's past or a particularly iconic design for sentimental reasons. Skeptics: May be wary of fakes or overpriced items, highlighting the importance of trust and transparency for sellers. Customer reviews indicate that clarity on whether a shirt is an original vintage piece or a modern reproduction is crucial. Delays in shipping or poor customer service can negatively impact perception.

Copy Examples

• •Instagram Post (Showcasing a rare shirt): Relive the magic of '99. ✨ This genuine Manchester United Treble-winning season away shirt is more than just fabric; it's a piece of history. Worn by legends, witnessed by millions. Own an icon. #RetroFootballShirts #ManUtd #Treble99 #ClassicFootballShirts #VintageFootball
• •Website Product Description Snippet (for a Brazil 1970 shirt): ...Crafted by Athleta, this is the jersey worn when Pelé and Brazil conquered the world in Mexico. Every stitch tells a story of skill, flair, and Jogo Bonito. 100% authentic, sourced for the true collector. Add this legendary piece to your collection and own a part of football immortality.
• •Email Marketing Subject Line: Blast from the Past! New Arrivals: Iconic 90s Serie A & Premier League Gems Inside
• •TikTok Video Concept Caption (fast-paced montage of different shirts): Which era had the best kits? 🤔 70s vibes, 80s icons, 90s classics, or 00s nostalgia? 🔥 Drop your fave in the comments! #RetroShirts #FootballFashion #VintageKits #FootballNostalgia #Blokecore
• •Facebook Ad Copy: Searching for that one kit that defined your childhood? Or the jersey of your football hero? At Retro Football Shirts, we stock hundreds of original vintage football shirts from across the globe. Authentic, iconic, and waiting for you. Shop now and wear your passion! [Link]