Tono de Marca

Glamorous & Opulent, Celebratory & Festive, Confident & Sexy, Aspirational & Trendy, Nostalgic

Valores de Marca

• •Individuality & Self-Expression
• •Confidence & Empowerment
• •Celebration & Joy
• •Glamour & Boldness
• •Quality & Craftsmanship (Aspirational/Stated)

Mejores Prácticas

• •Embrace "More is More" Language: Use vivid, descriptive words that evoke opulence, celebration, and confidence. Think: dazzling, radiant, show-stopping, fearless, iconic.
• •Speak Directly to the "Retrofete Girl": Address an audience that is bold, loves to celebrate, and wants to be noticed. Use empowering and aspirational language.
• •Incorporate the Party Vibe: Frequently use terms related to celebrations, nightlife, and special occasions. The copy should feel like an invitation to the best event.
• •Highlight Confidence and Individuality: Craft messages that reinforce the idea that wearing Retrofete is an act of self-expression and a confidence booster.
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the glamorous, high-energy visuals. If the image sparkles, the words should too. Short, impactful statements often work best with their striking imagery.

Percepción Social

The "It" Brand for Party Wear, Celebrity-Approved, Luxurious & Premium-Priced, Statement-Making, Mixed on Quality/Service for Price, Aspirational for "Main Character Energy"

Ejemplos de Copy

• •Steal the spotlight. ✨ Our new collection just dropped – because life’s too short for boring dresses. #Retrofete #PartyReady #BeTheMoment
• •Unwrap the Glamour. This season, more is more. Discover Retrofete’s dazzling holiday edit and own every entrance.
• •Your Invitation to Shine: Inside Retrofete's Latest Sparkle.
• •Engineered for pure confidence, this [Dress Name] isn't just an outfit; it's a statement. Dripping in hand-sewn sequins and designed to celebrate you. Get ready to turn heads.
• •Outfit of the night? No, outfit of your *life*. ✨ #RetrofeteGlowUp #MainCharacterMoment