Brand Tone

Passionate, Enthusiastic, Friendly, Approachable, Nostalgic, Appreciative, Helpful, and Customer-Oriented

Brand Values

• •Love for Vintage/Retro
• •Quality
• •Customer Satisfaction
• •Authenticity (in style)
• •Community Connection
• •Offering Something Unique

Best Practices

• •Embrace Storytelling: Share the passion behind the brand. Use nostalgic language that evokes the charm of past eras. For instance, instead of just 'Red Dress,' try 'Our Cherry Red Swing Dress – perfect for dancing the night away!'
• •Use Enthusiastic and Positive Language: Incorporate words like 'fabulous,' 'darling,' 'timeless,' 'charm,' 'swoon-worthy.' Let the copy reflect a genuine love for the products and the vintage aesthetic.
• •Maintain a Friendly and Personal Voice: Address the customer warmly (e.g., 'Hello lovely,' 'Darlings'). Share anecdotes or style tips as if talking to a friend who shares the same passion. The 'About Us' story is a good foundation for this.
• •Highlight Authenticity and Detail: When describing products, focus on the era-specific details and inspirations (e.g., 'classic 50s A-line cut,' 'Art Deco inspired clasp'). This reinforces the brand's commitment to the retro theme.
• •Incorporate Customer Language (Subtly): Pay attention to the enthusiastic and positive language customers use in their reviews (e.g., 'Faaaaaaaaab,' 'Gorgeous,' 'Luuuuuuuv') and let this naturally infuse the brand's own copy to resonate with the target audience.

Social Perception

Positive customer experiences, Specialist retailer, Trusted stockist, Good for enthusiasts, Inclusive sizing mentioned.

Copy Examples

• •Step back in time with Retroesque UK! We share your love for all things vintage, from swinging 50s dresses to dapper accessories. Discover timeless styles and friendly service that makes finding your perfect retro look a dream. Visit us in Arundel or shop online!
• •Ready for your close-up? Our new [Product Name] dress channels pure 1940s glamour. With its classic silhouette and charming details, it’s more than a dress – it’s a feeling! Fall in love with a bygone era, beautifully remade for today.
• •Jitterbug for joy! Our retro treasures are now on sale! Snag that fabulous frock or dandy handbag you’ve been dreaming of at prices that will make you want to Charleston. Don't miss out, darlings!
• •Heading to Goodwood Revival? Complete your stunning vintage ensemble with the perfect pieces from Retroesque UK! We live and breathe this timeless style. Pop into our Arundel store or browse online – let us help you make a statement!
• •It all started with a passion for petticoats and a love for the elegance of eras past. At Retroesque UK, we believe fashion is about joy and self-expression. We're more than just a shop; we're a haven for fellow vintage souls. Come say hello!