Brand Tone

Authoritative & Expert, Heritage-Focused & Traditional, Confident & Proud, Refined & Understated, Approachable & Service-Oriented

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Heritage & Tradition
• •Authenticity
• •Sustainability
• •Timeless Style

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave in the 1829 founding date, the generations of family ownership, and the Northampton shoemaking tradition to reinforce authority and history.
• •Highlight Quality and Craftsmanship: Use descriptive language that speaks to the meticulous processes (e.g., "260 individual processes," "Goodyear welted," "hand-finished") and premium materials.
• •Maintain a Confident, Understated Voice: Avoid hyperbole. The quality speaks for itself. The tone should be assured and proud, but not boastful. Let the facts (like the Royal Warrant) and the product's inherent qualities convey excellence.
• •Speak to Durability and Investment: Frame the purchase not as an expense, but as a long-term investment in footwear that is built to last and can be repaired, offering value over time.
• •Use Imagery and Storytelling Congruently: Ensure that visual content (photography, videos) aligns with the copy's emphasis on craftsmanship, heritage, and the rugged elegance of the British countryside or classic city style. Tell stories of the people who make the shoes or the journeys they undertake.

Social Perception

Prestigious & Respected, Investment-Worthy, Reliable & Trustworthy, Classic & Stylish (in a traditional sense), Excellent Customer Service, Niche Appeal

Copy Examples

• •Headline: Built for a Lifetime. Crafted by Tradition. Body: Since 1829, R E Tricker Ltd has handcrafted footwear that endures. Each pair, born in our Northampton workshop from the finest leathers, is a testament to nearly two centuries of British shoemaking excellence. Invest in a legacy of unparalleled quality and timeless style.
• •Headline: Beyond the Boot: A Royal Standard of Craftsmanship. Body: Honored with a Royal Warrant, Tricker's shoes are more than just footwear; they are a symbol of dedication to the art of shoemaking. Experience the enduring comfort and rugged elegance that has defined British country life for generations.
• •Headline: The Original. Still Unrivalled. Body: Many have tried to replicate the distinctive character of a Tricker's boot. Yet, our commitment to time-honored techniques and superior materials ensures every pair remains an authentic masterpiece of durability and style. Discover the Tricker's difference.
• •Headline: From Northampton Fields to Global Recognition. Body: For over 195 years, our skilled artisans have meticulously crafted each shoe and boot. The Goodyear welt, the hand-finished leather, the unwavering attention to detail—this is the Tricker's promise of quality that lasts. Wear a piece of history.
• •Headline: Not Just Made, But Made to Journey With You. Body: Tricker's footwear isn't designed for a season; it's designed for life's adventures. Robust, repairable, and growing more characterful with every wear, your Tricker's will become a trusted companion, telling your story step by step.