Brand Tone

Passionate & Purpose-Driven, Educational & Informative, Action-Oriented & Hands-On, Community-Focused & Encouraging, Creative & Upbeat, Transparent

Brand Values

• •Sustainability
• •Circular Economy
• •Upcycling & Repurposing
• •Ethical Production
• •Activism & Awareness
• •Quality & Craftsmanship
• •Community

Best Practices

• •Lead with Purpose: Always circle back to the 'why' – the mission to combat textile waste and promote sustainability. Let this passion and urgency infuse the language, making it more than just product-focused.
• •Be an Educator, Not Just a Seller: Use copy as an opportunity to inform the audience about the issues (festival waste, fast fashion) and the solutions (upcycling, circular economy). Use clear, accessible language, avoiding overly technical jargon unless explained.
• •Emphasize Action & Transformation: Use active verbs and storytelling to describe the journey of the materials – from being discarded 'waste' to becoming a 'reborn,' 'reimagined,' 'repurposed,' 'salvaged' product. Highlight the hands-on nature of the work.
• •Foster Community & Inclusivity: Use inviting and inclusive language ('Join the Retribe,' 'our tribe,' 'together we can'). Encourage participation and shared responsibility in making a difference.
• •Maintain an Upbeat & Hopeful Outlook: While addressing serious environmental issues, keep the overall tone positive and solution-oriented. Focus on the innovation, creativity, and positive impact of choosing sustainable options, inspiring hope rather than despair.

Social Perception

Innovative & Eco-Conscious, Authentic & Mission-Driven, Positive & Inspiring, High-Quality Upcycled Products, Educational Resource

Copy Examples

• •This isn't just a backpack. It's a statement. It’s a piece of a festival story, rescued from landfill and artfully reborn in our Sheffield workshop. Carry your essentials, carry our shared mission: to end waste, one awesome design at a time. Join the Retribe and wear the change. #RetribeClothing #SustainableStyle #UpcycledFashion #FestivalWaste #CircularEconomy #MadeInSheffield
• •WASTE ISN'T WASTE UNTIL YOU WASTE IT. At Retribe Clothing, we see potential where others see trash. We salvage, reimagine, and recreate, turning discarded festival tents and forgotten fabrics into durable, unique gear for your adventures. Shop consciously, live boldly. Join our movement.
• •Ever wonder what happens to tents left at festivals? 🤔 We take on the mess! 💪 From muddy fields to our Sheffield factory, we’re giving these materials a second life. This is climate action you can wear! 🌍✨ Ready to be part of the solution? #LeaveNoTrace #UpcycleRevolution #Retribe #FestivalFashion #Sustainable #EcoWarrior
• •Meet your new trail companion, crafted from tales of festivals past! This Circular Bottle Holder began its journey as a forgotten tent, now meticulously redesigned and handcrafted in Sheffield to keep your hydration handy and your conscience clear. Built for durability and designed for a circular future, every stitch is a step away from landfill. Love the outdoors? Love the planet? This one’s for you. #Retribe #UpcycledOutdoorGear #SustainableAdventure #CircularDesign
• •This month, we’ve salvaged over [Number] tents from becoming landfill! 🏕️➡️🎒 That’s [Number] square metres of fabric ready for a new adventure, thanks to your support. At Retribe, we’re not just making products; we’re building a community dedicated to real environmental impact. Discover our latest handcrafted arrivals, made with passion, purpose, and repurposed materials, right here in the UK. Together, we're rewriting the story of waste.