Brand Tone

Professional, direct, solution-oriented, authoritative, knowledgeable, and service-oriented, focusing on functional benefits and expertise in the retail supply industry.

Brand Values

• •Comprehensiveness
• •Quality and Elegance
• •Functionality
• •Customer Service
• •Efficiency

Best Practices

• •Maintain a Professional Tone: Avoid overly casual language, slang, or humor. The copy should always sound authoritative, knowledgeable, and service-oriented to align with the B2B audience's expectations.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying 'we sell clothes stands,' frame it as 'Create an organized and visually appealing garment display with our durable clothes stands.' Connect products to business outcomes like enhanced customer experience or improved organization.
• •Use B2B-Centric Language: Incorporate terms like 'retail solutions,' 'commercial projects,' 'procurement,' 'value engineering,' and 'fit-out' to resonate with the professional target audience.
• •Highlight Key Value Propositions: Consistently integrate messages about comprehensive product range, UAE-only delivery, quality, and service in relevant marketing materials to reinforce brand strengths.
• •Segment Your Messaging: Tailor copy to different audience segments. An interior designer is interested in aesthetics and system versatility, while a supermarket manager is focused on durability and efficiency. Create distinct messages for each group.

Social Perception

A trusted, professional, and responsible B2B supplier, perceived through direct client experiences as an expert in creating functional and appealing commercial spaces.

Copy Examples

• •For a Social Media Ad Targeting New Boutique Owners: Headline: From Concept to Customer-Ready: Outfit Your New Boutique With Us. Body: Your vision deserves the perfect presentation. Discover our complete collection of elegant mannequins, durable clothes stands, and versatile shelving systems. Build a shopping experience that captivates. Free delivery in the UAE on orders over 1000 AED. Call to Action: Shop All Collections.
• •For a Google Ad Targeting Searches for "Supermarket Shelving UAE": Headline: Heavy-Duty Supermarket Shelving & Displays | Retouche Hub Body: Maximize your floor space and optimize your product flow. Our robust shelving systems and showcases are designed for high-traffic environments. Get a quote for your Dubai-based supermarket today. Call to Action: Explore Equipment.
• •For an Email to an Interior Designer Database: Subject: The Finishing Touches for Your Next Commercial Project. Body: Dear [Designer Name], At Retouche Hub, we understand that details make the design. Partner with us for high-quality retail fixtures that blend functionality with style. From minimalist wall-hanging systems to premium Italian-made mannequins, we provide the solutions that bring your commercial spaces to life. Call to Action: View Our Catalog.
• •For a Website Banner Promoting a Special Offer: Headline: The Ultimate Store Upgrade. Body: Refresh your retail space with our best-selling clothes steamers and display stands. This month, get 15% off when you purchase any steamer and stand combination. Elevate your presentation. Call to Action: Claim Your Offer.
• •For a LinkedIn Post Highlighting a Project: Headline: Proud to partner with another successful Dubai retailer. Body: We recently supplied [Client's Store Type, e.g., a modern fashion outlet] in Deira with our complete Variant System shelving and premium female mannequins. Our goal is always to provide innovative retail solutions that enhance the shopping experience. Thank you to our client for their trust! #RetailSolutions #DubaiBusiness #Shopfitting Call to Action: Learn More About Our Systems.