Brand Tone

Nostalgic & Retro-Inspired, Accessible & Fun, Creative & Experimental, Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Accessibility/Affordability
• •Innovation & Reinvention
• •Simplicity & Ease of Use
• •Creativity & Artistic Expression
• •Keeping Film Alive

Best Practices

• •Embrace Imperfection and Fun: Don't be afraid to be playful. Use words like "fun," "magic," "dreamy," "wiggle." Highlight the unique, sometimes unpredictable, charm of film rather than striving for technical perfection in the copy.
• •Use Nostalgic Language (Subtly): Refer to memories, classic aesthetics, and the feeling of "rediscovery" without overdoing it. Words like "vintage," "classic," "remember," "bring back" can be effective.
• •Keep it Simple and Accessible: Avoid overly technical jargon. Explain features in terms of benefits and the experience they offer (e.g., "easy to use," "point and shoot," "capture everything").
• •Foster Community and Shared Passion: Use inclusive language ("we," "us," "let's reinvent together"). Encourage sharing and interaction (e.g., "Show us your shots! #RetoProject").
• •Stay Visually Consistent: Ensure that the tone of the copy is reflected in the accompanying visuals. If the copy is fun and retro, the images and design should match that feeling.

Social Perception

Positive for Beginners and Hobbyists, Appreciation for Unique Aesthetics, Fun and Experimental, Good Value for Money, Community Engagement, Some Quality Concerns (but often accepted due to price)

Copy Examples

• •Headline (for Ultra Wide & Slim): "Rediscover the joy of film. No complicated settings, just pure, wide-angle fun. Grab your RETO UWS and capture your world, your way."
• •Instagram Post (for new film stock): "Remember those dreamy, sun-flared photos from summers past? Our new [Film Name] film is here to bring back that magic. Low contrast, beautiful [color] hues, and a whole lot of soul. Load up a roll and let the good times develop! #RetoFilm #FilmIsMagic #VintageVibes"
• •Product Description (for RETO3D): "Static photos are so last century! Make your moments POP with the RETO3D. Three lenses, endless wiggles, and a super-easy app to bring your shots to life. Get ready to see your world in a whole new dimension. #WiggleTheMoment #3DFilm #RetoProject"
• •Email Subject Line (for a sale): "Psst... Your next film adventure just got more affordable! 😉" (Body: "Hey Film Lover, We're making it even easier to dive into the world of analog. For a limited time, get [discount]% off our fun-tastic cameras and dreamy films. Let's reinvent together! Shop Now -> [Link]")
• •Website Banner (general): "RETO Project: Bringing back the classics, one click at a time. Affordable film cameras & unique films for your creative soul."