Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Passionate & Enthusiastic, Community-Oriented, Supportive & Encouraging

Brand Values

• •Expertise
• •Passion for Running
• •Community
• •Customer Focus
• •Quality
• •Health & Well-being

Best Practices

• •Speak Like a Runner to Runners: Use language and references that resonate with the running community. Avoid overly technical jargon unless explaining specific product features where necessary, but always bring it back to the runner's benefit.
• •Emphasize Expertise with a Friendly Face: Position the brand as knowledgeable but always approachable. Copy should offer genuine advice and solutions, making customers feel understood and supported, not intimidated.
• •Foster Community in Every Message: Whether it's a product description or a social media update, weave in the sense of shared passion and local connection to Madrid and Retiro Park. Encourage interaction and make people feel part of the "Retiro Running family."
• •Be Genuinely Enthusiastic and Encouraging: Let the passion for running shine through. Use positive and motivational language that inspires customers, whether they are elite athletes or beginners.
• •Develop a "Brand Voice Guide" for all Content Creators: Even if it's a simple internal document, outlining the key tone attributes (knowledgeable, friendly, passionate, community-oriented, supportive), core values, and providing examples of "do's and don'ts" will help ensure consistency across all platforms and communications. Include preferred terminology and common phrases.

Social Perception

Trusted Local Experts, Community Hub, Reliable & Knowledgeable Staff, Authentic

Copy Examples

• •Madrid's streets are calling! 👟 The new [Shoe Model] has landed at Retiro Running. Engineered for your personal best, with cushioning that feels like running on Retiro's clouds. Our experts are ready to help you find your perfect fit. Swing by the store or check them out online! #RetiroRunning #MadridCorre #NewKicks
• •Feeling those post-run aches? 🤔 At Retiro Running, we're not just about the gear; we're about your journey. Tip #3 for happy legs: dynamic cool-downs! Think gentle leg swings and torso twists. Want more advice? Our team of runners is always here to chat. #RunSmarter #RetiroRunningTips #MadridRunners
• •Join the Retiro Running family this Saturday for our weekly 5K group run around the park! 🌳 All paces welcome – we're here to enjoy the run together. It's more than miles, it's community. Meet us at the store at 9 AM! #ComunidadRetiroRunning #MadridRunningClub #RunTogether
• •Born from a passion for every stride, Retiro Running is more than a store – it's the heart of Madrid's running community. We're runners, just like you, dedicated to providing expert advice and the best gear to fuel your personal records and everyday jogs. Come share the road with us.
• •Gear up for your next adventure! 🚀 Our seasonal sale is ON. Find your favorite running essentials at prices that will make you want to hit the pavement right away. Expert advice still included, of course! Shop smart, run happy. #RetiroRunningSale #RunningGear #MadridOfertas