Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Supportive and Encouraging, Community-Oriented, Creative and Inspiring

Brand Values

• •Ease of Use/Simplicity
• •Empowerment
• •Creativity and Transformation
• •Quality and Durability
• •Community and Connection
• •Family-Oriented
• •Sustainability/Eco-Friendliness

Best Practices

• •Embrace Enthusiasm: Write with genuine passion and excitement for DIY projects and transformations. Use exclamation points appropriately and convey a can-do attitude.
• •Keep it Friendly and Conversational: Use "you" and "we" to create a direct connection. Avoid overly formal language; imagine you're chatting with a friend about a fun project.
• •Focus on Empowerment and Simplicity: Continuously highlight how easy the products are to use and how they enable anyone to achieve professional-looking results.
• •Foster Community: Encourage interaction by asking questions, inviting users to share their work, and referencing the "Rethunk Junk family" or similar community-building terms.
• •Be Visually Inspiring with Words: Use descriptive language that helps readers visualize the transformation and the beautiful end results they can achieve with the paint.

Social Perception

Positive: Customers generally express high satisfaction with the products, citing ease of use, quality results, and vibrant colors. Many appreciate the minimal prep work required. Helpful and Engaging Founder: Laura Spencer is widely seen as the heart of the brand, admired for her passion, expertise, and direct engagement with the community through live videos and customer support. Effective Product: The paint is perceived as delivering on its promises of good coverage, adhesion, and a durable finish. Strong Community: Users feel a sense of belonging and support within the Rethunk Junk community. Trusted Resource: The brand is viewed as a reliable source for quality paint and DIY guidance.

Copy Examples

• •Headline: Tired of Sanding? So Were We! Body: Rethunk Junk Paint Co. lets you skip the messy prep and get straight to the fun part. Unleash your creativity and transform your furniture with paint that’s as easy as Prep, Paint, Personalize! Your masterpiece is waiting.
• •Headline: Join the Junk Revolution! Body: Become part of our amazing Rethunk Junk family! Share your projects, get inspired, and learn from Laura herself. With our no-fuss paint, you'll be "rebeautifying" your home in no time. What will you Rethunk first?
• •Headline: Grandma's Dresser + Rethunk Junk = Modern Marvel! Body: Don't let that beloved but dated piece collect dust. Our resin paint makes it simple to give old furniture a stunning new life. No sanding, no priming, just beautiful, durable results. Fall in love with your furniture all over again.
• •Headline: Unlock Your Inner Artist (It's Easier Than You Think!) Body: Think you’re not creative? We believe everyone has an artist inside! Rethunk Junk paint is designed for beginners and pros alike. With vibrant colors and a forgiving formula, creating something beautiful has never been more achievable. Let's get painting!
• •Headline: From Drab to Fab, Fast! Body: Got a weekend? Got a vision? Get Rethunk Junk! Our quick-drying, easy-to-use paint means you can transform furniture, cabinets, and more, without the weeks of work. Spend less time prepping, more time admiring.